Die digitale Welt verändert das Kundenverhalten entlang der gesamten Wertschöpfungskette in mitunter atemberaubendem Tempo und nimmt folglich ungebremst auch Einfluss auf die unternehmerische Aufstellung von Finanz- wie Versicherungsmaklern. Vom unausweichlichen Wandel werden dabei vor allem jene profitieren, die sich auf Basis digitaler Exzellenz und unter konsequenter Beachtung von altersspezifischen Präferenzen ihrer Kunden auf deren individuelle Bedürfnisse exakt einstellen, so die zentrale Botschaft des diesjährigen BCA Presse-Dialogs 2018. Demzufolge nehmen im Besonderen Maklerpools mit Rundum-Servicedienstleistung und ausgewiesener Softwareexpertise künftig eine noch stärkere Rolleein, um Makler bei der erfolgreichen Bewältigung ihres Transformationsprozesses zu unterstützen.
Unter dem Motto „Customer Journey 2023: Situativ,
Unter dem Motto „Customer Journey 2023: Situativ,
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