- Pressemitteilung BoxID 540090
Julius Baer launches advertising campaign 'Visionary Thinking' globally
Hollywood filmmaker Marc Forster directed TV commercial
The 'Visionary Thinking' campaign is a key aspect of Julius Baer's approach to setting the pace in the industry with forward-looking, innovative ideas and solutions. It aims to establish the Bank as a leader in international private banking and as a visionary partner that makes clients aware of the challenges of tomorrow. The campaign complements and supports Julius Baer's
'Next Generation' efforts which aim at providing sustainable and socially responsible investment ideas.
The motifs examine the trends that are changing the world and shed light on how they can be translated into comprehensive investment solutions. In doing so, the campaign is focused on establishing a dialogue with the clients: the motifs teaser certain topics by raising a question which is answered on Julius Baer's website where corresponding investment ideas and solutions from the Bank's Research team can be found. The first motif 'Mars' communicates the comprehensive approach, while the additional ads are centred on specific research topics such as 'Feeding the World', 'Growing Urban' or 'Shifting Lifestyles'.
"It is essential to have a campaign that embodies our whole strategic approach," explains Boris F.J. Collardi, CEO of Julius Baer. "The financial crisis of 2008, the euro crisis, ongoing political problems around the world - all these things have left people feeling insecure. Every day, our clients come to us with concerns about where the world is headed. We want to demonstrate that we know what is going on today and that we can translate this knowledge into comprehensive, sustainable investment solutions."
Hollywood film director Marc Forster, who acted as creative advisor for the campaign, has made the TV commercial that captures the 'Visionary Thinking' spirit of the campaign in a very emotional way. "Today, making a commercial is not so much about showing a product, but rather evoking an emotion and a reaction to it. In this case, it is a metaphorical journey of what it means to go through life - the challenges one faces financially and creatively," he explains. His concept for the commercial stemmed from the Bank's own aspiration to always look forward and to have a clear vision for the future. "Julius Baer is a bank that is constantly striving to explore and discover the next 'unknown' and this commercial propels you through humanity's journey to do just that: we started in water, then conquered the air, and eventually explored space," Marc Forster says.
Bank Julius Bär Europe AG
Julius Baer is the leading Swiss private banking group, with a focus on servicing and advising sophisticated private clients and a premium brand in global wealth management. Julius Baer's total client assets amounted to CHF 396 billion at the end of December 2014, including CHF 291 billion of assets under management. Bank Julius Baer & Co. Ltd., the renowned Swiss private bank which celebrates its 125th anniversary in 2015, is the principal operating company of Julius Baer Group Ltd., whose shares are listed on the SIX Swiss Exchange (ticker symbol: BAER) and are included in the Swiss Market Index (SMI), comprising the 20 largest and most liquid Swiss stocks.
Julius Baer employs a staff of over 5,000, including more than 1,000 relationship managers, and is present in over 25 countries and some 50 locations. Headquartered in Zurich, we have offices in key locations including Dubai, Frankfurt, Geneva, Hong Kong, London, Lugano, Monaco, Montevideo, Moscow, Singapore and Tokyo. Our client-centric approach, our objective advice based on a unique open product platform, our very strong financial base and our entrepreneurial management culture make us the international reference in private banking.
For more information visit our website at www.juliusbaer.com
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