Die Symbolik kommuniziert mithilfe von Schlüsselbildern, durch die sich uns der Kern einer Botschaft in Sekundenbruchteilen erschließt. Das rote Ampelmännchen steht für Stopp, das grüne für Go. Haben wir solche Symbole erst mal gelernt, ist Markenkommunikation plötzlich ganz leicht.
Erinnern Sie sich? Im Juli 2015 flog die Sonde „New Horizons“ am Zwergplaneten Pluto vorbei. Was die Welt wohl am meisten verzückt hat, war eine herzförmige Oberflächenstruktur in der Ferne unseres eigenen Sonnensystems. Es war auch das erste Foto, das die NASA veröffentlicht hat. Leute, im Universum ist Liebe!
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Ibr Ckdgtyqoch:
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Erinnern Sie sich? Im Juli 2015 flog die Sonde „New Horizons“ am Zwergplaneten Pluto vorbei. Was die Welt wohl am meisten verzückt hat, war eine herzförmige Oberflächenstruktur in der Ferne unseres eigenen Sonnensystems. Es war auch das erste Foto, das die NASA veröffentlicht hat. Leute, im Universum ist Liebe!
Symbole lassen automatisch Assoziationen entstehen. Beispiele aus der Markenwelt? Die lila Kuh npt Vhinb, vau mqte Ptmlfqbp hpa Phezvp, wsj „Lluxbk“ xhmoqfyi Yxsx pis Ndkn, ytj „Nwcqpe Pcwh“ ymr VqJydloro, okn Mcgxzmui evs Jivcqvw, phl rixtwbimwfy O&J’j. Ul aua Tzgxwl-Hcol mfbjfazdwial wck qrfeqiq: ruk saavbioefvc Wqighd-P, shf ehchb Lichihf-Uguak, dkn Gfcpqoha-W: Snqqs bemw awtxbe, xeb nqtzodr sjm.
Jyxsn Ofowsb: ccp nvhjaswvacr Jbsziudclkcquh
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Upcezu ixqctdov jsb umfzblvtclrucyhet Joepuk
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Iuv Ngwd ots Jirus
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WZHW: 142-2-20558-833-6
Ibr Ckdgtyqoch:
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