Der Fachverband für Sponsoring e.V. (FASPO) hat heute in Hamburg die Preisträger des "16. Internationalen Sponsoring Awards" bekanntgegeben. In der Kategorie Sportsponsoring wurden der 1. FC Kaiserslautern und die OF consulting GmbH für "Lautrer Herzblut" ausgezeichnet. Die neutrale Fachjury würdigte den wichtigen Beitrag der "Herzblut-Kampagne" bei der Entwicklung neuartiger Sponsoringkonzepte sowie zur Gewinnung neuer Sponsoren für den Verein.
Nach dem Gewinn des "Marketingpreis des Sports 2009" wurde die aktuelle "Herzblut- Kampagne" des 1. FC Kaiserslautern erneut ausgezeichnet. Im Rahmen des "16. Internationalen Sponsoring Awards" erhielt die von Managementberatung für strategischen Markenaufbau und Markenführung OF consulting GmbH konzipierte Kampagne eine Auszeichnung
Nach dem Gewinn des "Marketingpreis des Sports 2009" wurde die aktuelle "Herzblut- Kampagne" des 1. FC Kaiserslautern erneut ausgezeichnet. Im Rahmen des "16. Internationalen Sponsoring Awards" erhielt die von Managementberatung für strategischen Markenaufbau und Markenführung OF consulting GmbH konzipierte Kampagne eine Auszeichnung
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