The Timberland Company announced today the launch of a worldwide brand campaign and the appointment of Leagas Delaney, Ltd., London, as their agency of record for advertising globally.
Carol Yang, Vice President of Marketing said: "We were looking for a partner who can help us create a distinctive voice for Timberland to forge a strong emotional connection with our consumers." Jeff Swartz, President and CEO of Timberland added: "It’s time for us to make some very bold statements with our marketing and the team at Leagas Delaney hit a home run in that department."
Tim Delaney, Chairman of Leagas Delaney, said: "Timberland is a very powerful brand. The global outdoor market is becoming more dynamic and the changing media landscape allows us to engage with the Timberland consumer globally and in a much deeper and more engaging way."
Timberland saw presentations last week from four undisclosed agencies. To ensure a complete industry perspective, the company used a consultant to develop an initial list of agencies and from there, the selection process was managed internally. The campaign is expected to launch this Fall.
Timberland plans to increase its advertising spending behind this campaign across key markets including US, UK, Italy, Germany, France, China and Japan.
Leagas Delaney
Leagas Delaney has offices in London, Hamburg, Rome, Milan and Prague offering communications strategy and execution across the most important disciplines from digital communications to print work; from brand strategy to internal communications: from TV advertising to design and corporate identity. Clients include The Body Shop, Dyson, Emirates, InterContinental Hotels, Patek Philippe, Goodyear Tires, Nationwide Building Society, Eristoff, Dom Perignon, Georg Jensen, Giovanni Rana, Reebok, United National Development Programme and the United Nations World Food Programme. For further information on Leagas Delaney, please visit www.leagasdelaney.com
Carol Yang, Vice President of Marketing said: "We were looking for a partner who can help us create a distinctive voice for Timberland to forge a strong emotional connection with our consumers." Jeff Swartz, President and CEO of Timberland added: "It’s time for us to make some very bold statements with our marketing and the team at Leagas Delaney hit a home run in that department."
Tim Delaney, Chairman of Leagas Delaney, said: "Timberland is a very powerful brand. The global outdoor market is becoming more dynamic and the changing media landscape allows us to engage with the Timberland consumer globally and in a much deeper and more engaging way."
Timberland saw presentations last week from four undisclosed agencies. To ensure a complete industry perspective, the company used a consultant to develop an initial list of agencies and from there, the selection process was managed internally. The campaign is expected to launch this Fall.
Timberland plans to increase its advertising spending behind this campaign across key markets including US, UK, Italy, Germany, France, China and Japan.
Leagas Delaney
Leagas Delaney has offices in London, Hamburg, Rome, Milan and Prague offering communications strategy and execution across the most important disciplines from digital communications to print work; from brand strategy to internal communications: from TV advertising to design and corporate identity. Clients include The Body Shop, Dyson, Emirates, InterContinental Hotels, Patek Philippe, Goodyear Tires, Nationwide Building Society, Eristoff, Dom Perignon, Georg Jensen, Giovanni Rana, Reebok, United National Development Programme and the United Nations World Food Programme. For further information on Leagas Delaney, please visit www.leagasdelaney.com
