- Full of energy: Mokka Electric seduces dancing charging cable
- Eyecatcher: Bold and pure design of SUV bestseller model delights
- To the point: Jung von Matt create outstanding 360° advertising campaign
“Opel is a progressive brand – focussed on the essentials. We are driving electrification forward to enable our customers to enjoy emission-free driving AND inspiring, engaging mobility. All this is embodied in our stunning SUV model – the Opel Mokka Electric – and perfectly reflected in its new campaign, where even the charging cable is seduced by the model. You can feel the energy that this car exudes. And not only on TV, it is the same across all media formats. With its performance, state-of-the-art technology and design, the Opel Mokka Electric is pumped with energy!”, said Rebecca Reinermann, Opel Vice President Marketing.
“Pumped with energy”: Opel Mokka Electric seduces “charging cable cobra”
The campaign is going live across Europe as of the 15th of May in various media formats. In the clip, which is now playing on major TV channels, the charging cable slithers around the Mokka Electric like a cobra, obviously fascinated by the compact, unconventional Opel electric vehicle. First, the cable slides gently over the bold and pure bonnet, then it inspects the interior with the fully digital Pure Panel cockpit. Finally, the charging port flap opens. The “charging cobra” shows no hesitation and pounces to supply the Mokka Electric with energy.
Daniel Schweinzer, Managing Creative Director of Jung von Matt HAVEL said: “Lots of car brands are practically hiding the electric cables in their communication. With our campaign for the Mokka, we are doing the opposite: we make it the main character and celebrate the cable as a symbol of electric mobility. And of course, the cable is instantly seduced by the Mokka – clearly one of the most attractive electric cars on the market.”
Clear statement: brand values and Mokka Electric characteristics in a nutshell
The Mokka was the first Opel model to sport the Opel Vizor brand face and the Pure Panel cockpit. And it was the first vehicle in the German carmaker’s portfolio to be available as a battery-electric version right from the start. It thus paved the way for further Opel models and the brand pillars – Modern German, Greenovation and Detox. It also enjoys ongoing popularity and has become a bestseller across Europe; the all-electric variant already accounted for 29 percent of all Mokka sales last year – in Germany, that number was even higher at 43 percent.
The car is literally fully of energy – and those responsible at the Jung von Matt HAVEL agency, who have been working for Opel since the beginning of the year, summed up what characterises the brand and the Mokka Electric in particular in their first campaign for the manufacturer in an unequivocal, emotional and likeable way.
Experience the Mokka Electric: On all channels
The „Pumped with energy – Opel Mokka Electric” claim can be seen across Europe on all popular channels: In addition to the TV clip, Opel is using large-scale, digital out-of-home advertising in cities to draw attention to the new campaign and the Mokka Electric. In addition, videos, reels and the like will spread the word on social media and other digital channels. And, of course, large-format ads will appear in high-circulation print media.
The "Golden Steering Wheel 2021"1 winner is not only an eyecatcher on the road with its bold, clear design – it also impresses with its performance. The electric motor with 100 kW/136 hp and 260 Newton metres of maximum torque ensures a powerful and quiet drive. With the 50 kWh battery, up to 338 kilometres of locally emission-free driving are possible according to WLTP2. A regenerative braking system makes the Mokka Electric even more efficient. This allows it to recuperate energy when coasting or braking. And the battery can be recharged up to 80 percent in around 30 minutes using a 100 kW direct current charging station.
[1] AUTO BILD edition 45/2021 and BILD am SONNTAG edition 46/2021, category for “Best car under €25,000” incl. environmental bonus.
[2] Range determined according to WLTP test procedure methodology (R (EC) No. 715/2007, R (EU) No. 2017/1151). The actual range can vary under everyday conditions and depends on various factors, in particular on personal driving style, route characteristics, outside temperature, use of heating and air conditioning and thermal preconditioning.
