The Mobile Enterprise section of the 8th M-Days, Congress and Fair for Mobile Solutions and Technologies, in Frankfurt am Main on 5 and 6 February 2013, focuses on the new situation facing companies in the wake of innovations taking place in the mobile field: mobile applications and business ideas are rapidly creating new business models that call for the integration of mobile technology in corporate structures. "We are seeing the creation of a new entrepreneurial tool, reminiscent of the introduction of the PC into everyday business life in the last century", says Klaus Reinke, Senior Vice President of Messe Frankfurt Exhibition GmbH. "With the Mobile Enterprise section, M-Days offers both trade visitors and exhibitors not only solutions and concepts but also profound lectures and discussion forums with experts from the practical and scientific fields", adds Klaus Reinke.
An impression of the high priority given to mobile strategies as part of corporate IT is given by the results of a poll conducted by the USA's renowned Gartner, Inc IT research and consultancy company, which was published in January. The opinions of more than 2,000 CIOs from different sectors in 41 countries show that digital technologies have moved up into the top 5 most important tasks and objectives facing companies in 2013 - behind growth, operative result optimisation, cost reduction and new business. On the list of IT priorities, mobile technologies have reached second place - behind analytics and followed by cloud computing in third place. On the first day of the M-Days Congress, Annette Zimmermann, Principal Analyst of Gartner Germany, will discuss the influences mobile devices and operating systems are already having and which trends in this field will be relevant in the near future. Also taking part in the panel on the 'Smartphone & iOS battle: a difficult choice' will be speakers from Deutsche Telekom, Microsoft Germany, Adobe Systems and 'aperto move' who will discuss devices, operating systems and development.
One of the main challenges facing the business world is to bring mobile business solutions together with the right strategies:
"According to a current IDC Report, half of all West European companies have no mobile strategy although over 90 percent of them are involved with the subject", says Jürgen Röhricht, Mobility Director at SAP Germany. "In this connection, it is essential to have a clear timetable showing which mobile applications can be introduced to make the greatest contribution to corporate success and when. In addition to applications for employees, apps for business partners and consumers will bring the greatest benefits for the company in the next step." SAP will show exactly how companies should implement their mobile strategy at M-Days. In the same panel entitled 'A job half done is a job not done - mobile enterprise solutions', speakers from T-Systems International, conVISUAL, Robert Bosch, Deutsche Post and GML Gesellschaft für mobile Lösungen will look at the use of mobile solutions in the fields of sales and marketing, corporate marketing, sales structures, sales management and document management.
The congress will also review new business models in the field of machine-to-machine communication (M2M), the market volume of which is expected to rise by a third according to a prognosis by Germany's Steria Mummert IT consultants. The focus in this case is on tomorrow's car, which will be linked to the internet, relieve the driver of much work and offer additional services. Among the speakers offering insights into current networked-vehicle developments, mobility and other M2M business models outside the automotive sector will be representatives of the Ford Research Centre Aachen, M2M-Alliance, Mobile Software AG and M-Way Solutions.
On the second day of the congress, international keynote speakers will give lectures on mobile-enterprise subjects. Thus, David Gosen, European Managing Director Digital, Online & Mobile, at the Nielsen market-research company, will explain what is necessary to establish mobile communications as an effective, efficient and secure corporate tool. In the subsequent panel discussion, Martin Ott, Managing Director Northern Europe, Facebook, Gavin Stirrat, Managing Director, EMEA, Millennial Media, Stephanie de Bodinat, Global Mobile Strategy Manager, Adidas, and Lars-Christian Weisswange, Vice President West Europe, Huawei, will examine the influence of mobile technologies on the market and the companies involved.
The M-Days exhibitors specialising in mobile enterprise include full service provider conVisual, Deutsche Telekom, including its T-Systems subsidiary, security software specialist G Data, Inosoft, management and technology consultants Mücke, Sturm & Company, IT service provider Nionex, consultants and software developers Pass Consulting Group, SAP specialists Realtech, micro-job agency Streetspotr and event-app developer Xomo.
Further information about M-Days is available at www.m-days.com and in the Messe Frankfurt 'Connected' blog on the digitalisation of business life at http://connected.messefrankfurt.com. Email Expo, Trade Fair and Forum for Professional Email Marketing, will be held concurrently with M-Days (Hall 11) and supplements MDays with the subjects of social targeting and location based or textmessage marketing (www.emailexpo.messefrankfurt.com).
M-Days Profile
Organised by Messe Frankfurt, M-Days, Congress and Fair for Mobile Solutions and Technologies, depicts all developments in the mobile market. The 8th M-Days 'Mobile Solutions and Technologies' will be held at Frankfurt Fair and Exhibition Centre on 5 and 6 February 2013. This is the third time that M-Days is being organised by Messe Frankfurt at Frankfurt Fair and Exhibition Centre. With more than 110 exhibitors from eleven countries, over 200 speakers and more than 4,000 visitors, the congress & fair for mobile communication, distribution and content solutions is the biggest event for the mobile internet. With the focus now more than ever on the European market, the spectrum of subjects includes the mobile web, applications, mobile advertising, mobile enterprise, mobile payments, automotive solutions, mobile content, business solutions, devices, mobile technology, mobile ventures and augmented reality.
Messe Frankfurt Profile
With a turnover of € 467.5 million and 1,725 employees worldwide, Messe Frankfurt is Germany's biggest trade-fair organiser. The Messe Frankfurt Group has a global network of 28 subsidiaries and around 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events 'made by Messe Frankfurt' take place at more than 30 locations around the globe. In 2011, Messe Frankfurt organised 100 trade fairs, of which more than half took place outside Germany Messe Frankfurt's exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Centre. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent. For more information, please visit our website at: www.messefrankfurt.com.
11 Prozent Communication Profile
Based in Erding, 11 Prozent Communication is the publisher of GFM Nachrichten (www.gfm-nachrichten.de), which covers the mobile internet, social media, webTV and eGame marketing - an expert information tool dealing with new media for media, marketing and the telecommunication industries. As founder of M-Days, 11 Prozent Communication has been is the content, marketing and sales partner of Messe Frankfurt Exhibition GmbH within the framework of M-Days since 2011.
An impression of the high priority given to mobile strategies as part of corporate IT is given by the results of a poll conducted by the USA's renowned Gartner, Inc IT research and consultancy company, which was published in January. The opinions of more than 2,000 CIOs from different sectors in 41 countries show that digital technologies have moved up into the top 5 most important tasks and objectives facing companies in 2013 - behind growth, operative result optimisation, cost reduction and new business. On the list of IT priorities, mobile technologies have reached second place - behind analytics and followed by cloud computing in third place. On the first day of the M-Days Congress, Annette Zimmermann, Principal Analyst of Gartner Germany, will discuss the influences mobile devices and operating systems are already having and which trends in this field will be relevant in the near future. Also taking part in the panel on the 'Smartphone & iOS battle: a difficult choice' will be speakers from Deutsche Telekom, Microsoft Germany, Adobe Systems and 'aperto move' who will discuss devices, operating systems and development.
One of the main challenges facing the business world is to bring mobile business solutions together with the right strategies:
"According to a current IDC Report, half of all West European companies have no mobile strategy although over 90 percent of them are involved with the subject", says Jürgen Röhricht, Mobility Director at SAP Germany. "In this connection, it is essential to have a clear timetable showing which mobile applications can be introduced to make the greatest contribution to corporate success and when. In addition to applications for employees, apps for business partners and consumers will bring the greatest benefits for the company in the next step." SAP will show exactly how companies should implement their mobile strategy at M-Days. In the same panel entitled 'A job half done is a job not done - mobile enterprise solutions', speakers from T-Systems International, conVISUAL, Robert Bosch, Deutsche Post and GML Gesellschaft für mobile Lösungen will look at the use of mobile solutions in the fields of sales and marketing, corporate marketing, sales structures, sales management and document management.
The congress will also review new business models in the field of machine-to-machine communication (M2M), the market volume of which is expected to rise by a third according to a prognosis by Germany's Steria Mummert IT consultants. The focus in this case is on tomorrow's car, which will be linked to the internet, relieve the driver of much work and offer additional services. Among the speakers offering insights into current networked-vehicle developments, mobility and other M2M business models outside the automotive sector will be representatives of the Ford Research Centre Aachen, M2M-Alliance, Mobile Software AG and M-Way Solutions.
On the second day of the congress, international keynote speakers will give lectures on mobile-enterprise subjects. Thus, David Gosen, European Managing Director Digital, Online & Mobile, at the Nielsen market-research company, will explain what is necessary to establish mobile communications as an effective, efficient and secure corporate tool. In the subsequent panel discussion, Martin Ott, Managing Director Northern Europe, Facebook, Gavin Stirrat, Managing Director, EMEA, Millennial Media, Stephanie de Bodinat, Global Mobile Strategy Manager, Adidas, and Lars-Christian Weisswange, Vice President West Europe, Huawei, will examine the influence of mobile technologies on the market and the companies involved.
The M-Days exhibitors specialising in mobile enterprise include full service provider conVisual, Deutsche Telekom, including its T-Systems subsidiary, security software specialist G Data, Inosoft, management and technology consultants Mücke, Sturm & Company, IT service provider Nionex, consultants and software developers Pass Consulting Group, SAP specialists Realtech, micro-job agency Streetspotr and event-app developer Xomo.
Further information about M-Days is available at www.m-days.com and in the Messe Frankfurt 'Connected' blog on the digitalisation of business life at http://connected.messefrankfurt.com. Email Expo, Trade Fair and Forum for Professional Email Marketing, will be held concurrently with M-Days (Hall 11) and supplements MDays with the subjects of social targeting and location based or textmessage marketing (www.emailexpo.messefrankfurt.com).
M-Days Profile
Organised by Messe Frankfurt, M-Days, Congress and Fair for Mobile Solutions and Technologies, depicts all developments in the mobile market. The 8th M-Days 'Mobile Solutions and Technologies' will be held at Frankfurt Fair and Exhibition Centre on 5 and 6 February 2013. This is the third time that M-Days is being organised by Messe Frankfurt at Frankfurt Fair and Exhibition Centre. With more than 110 exhibitors from eleven countries, over 200 speakers and more than 4,000 visitors, the congress & fair for mobile communication, distribution and content solutions is the biggest event for the mobile internet. With the focus now more than ever on the European market, the spectrum of subjects includes the mobile web, applications, mobile advertising, mobile enterprise, mobile payments, automotive solutions, mobile content, business solutions, devices, mobile technology, mobile ventures and augmented reality.
Messe Frankfurt Profile
With a turnover of € 467.5 million and 1,725 employees worldwide, Messe Frankfurt is Germany's biggest trade-fair organiser. The Messe Frankfurt Group has a global network of 28 subsidiaries and around 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events 'made by Messe Frankfurt' take place at more than 30 locations around the globe. In 2011, Messe Frankfurt organised 100 trade fairs, of which more than half took place outside Germany Messe Frankfurt's exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Centre. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent. For more information, please visit our website at: www.messefrankfurt.com.
11 Prozent Communication Profile
Based in Erding, 11 Prozent Communication is the publisher of GFM Nachrichten (www.gfm-nachrichten.de), which covers the mobile internet, social media, webTV and eGame marketing - an expert information tool dealing with new media for media, marketing and the telecommunication industries. As founder of M-Days, 11 Prozent Communication has been is the content, marketing and sales partner of Messe Frankfurt Exhibition GmbH within the framework of M-Days since 2011.
