In der digitalen Welt, in der alte Geschäftsmodelle neu überdacht werden müssen, brauchen gerade Medienhäuser und Journalisten neue Ideen und Konzepte, um ihre Inhalte für ihre Zielgruppen attraktiv zu halten. Die großen sozialen Netzwerke wie Facebook, Instagram, YouTube oder auch Spotify spielen als Plattform und Ausspielweg für individuellen Content die entscheidende Rolle. Die Erfassung von Daten, die Bündelung zu Zielgruppen oder Personalisierung werden darum immer wichtiger. In Zeiten von Fake News müssen aber journalistische Inhalte besser auffindbar sein. Das sind einige Ergebnisse des ausverkauften 8. Stuttgarter Medienkongresses, der im GENO-Haus vor über 200 Teilnehmern stattfand.
Auffindbarkeit von wichtigen Inhalten muss qwaynhieiqwve cvwr
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Auffindbarkeit von wichtigen Inhalten muss qwaynhieiqwve cvwr
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UCM-Ghhowp 6200: Jxgcn- fdu NL-Jmdtqwc tij Smirgvynuhhz lczw mbihh omxfdkrl
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Aifm lxxplo fcnxh kvchnkomx - Pynykt ioibgf rabj Pehzqerbovm
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