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Dubai Lynx Winners Announced
34 industry experts came together in Dubai to form the 7 juries and judge the 2,037 entries from 17 countries, from which they have awarded 188 winners: 7 Grands Prix, 44 Golds, 55 Silvers and 82 Bronze.
The Grand Prix in each category have been awarded as follows:
Design Grand Prix - Shawati Abu Dhabi, UAE, 'Sheikh Zayed Grand Mosque', Abu Dhabi Authority for Culture and Heritage
12 Winners (1 Grand Prix, 0 Gold, 3 Silver, 8 Bronze)
Direct Grand Prix - Y&R Dubai, UAE, 'The 'Headline News' Cup Sleeve', Al Nisr Publishing
17 Winners (1 Grand Prix, 4 Gold, 3 Silver, 9 Bronze)
Film Grand Prix - Elephant Cairo, Egypt, 'Living Room', 'Ping Pong', Egypt Foods
20 Winners (1 Grand Prix, 7 Gold, 3 Silver, 9 Bronze)
Film Craft - No Grand Prix Awarded
13 Winners (0 Grand Prix, 4 Gold, 6 Silver, 3 Bronze)
Integrated - No Grand Prix Awarded
4 Winners (0 Grand Prix, 2 Gold, 2 Silver, 0 Bronze)
Interactive - No Grand Prix Awarded
11 Winners (0 Grand Prix, 1 Gold, 2 Silver, 8 Bronze)
Media - No Grand Prix Awarded
47 Winners (0 Grand Prix, 12 Gold, 18 Silver, 17 Bronze)
Mobile - No Grand Prix Awarded
1 Winner (0 Grand Prix, 0 Gold, 1 Silver, 0 Bronze)
Outdoor Grand Prix - Memac Ogilvy & Mather Dubai, UAE, 'Sprite Cricket Stars', Coca-Cola
13 Winners (1 Grand Prix, 3 Gold, 3 Silver, 6 Bronze)
PR - No Grand Prix Awarded
12 Winners (0 Grand Prix, 6 Gold, 4 Silver, 2 Bronze)
Print Grand Prix - FP7/DXB Dubai, UAE, 'Hospital', 'Hotel', 'Chinese Restaurant', Batelco
10 Winners (1 Grand Prix, 1 Gold, 3 Silver, 5 Bronze)
Print & Poster Craft Grand Prix - FP7/DXB Dubai, UAE, 'Hospital', 'Hotel', 'Chinese Restaurant', Batelco
8 Winners (1 Grand Prix, 0 Gold, 2 Silver, 5 Bronze)
Promo & Activation Grand Prix - Memac Ogilvy & Mather Dubai, UAE, 'Sprite Cricket Stars', Coca-Cola
12 Winners (1 Grand Prix, 4 Gold, 2 Silver, 5 Bronze)
Radio - No Grand Prix Awarded
8 Winners (0 Grand Prix, 0 Gold, 3 Silver, 5 Bronze)
Network of the Year was presented to Leo Burnett, Y&R Dubai took Agency of the Year and Media Agency of the Year was awarded to Leo Burnett Beirut. The new Lynx Palm Award, given to the most awarded production company, went to Intaj The Production House.
Raja Trad, CEO of Leo Burnett Group MENA and member of the Leo Burnett Worldwide Global Leadership Council, was present to accept his award for Dubai Lynx Advertising Person 2012. P&G were honoured as Advertiser of the Year and Al Rajwani, Vice President & General Manager, P&G Arabian Peninsula & Pakistan was on stage to receive the Award on behalf of P&G.
Also announced were the winners of the Young Lynx Integrated Competition. Taking first place was the team from Aegis, Julia Nicholls (Carat Dubai), Mahmoud Shammout (Carat Jordan) and Rita Cervetto (Isobar MENA Dubai), whilst Wunderman Dubai took second place and Y&R Dubai came third.
Attendees of the awards were invited to continue celebrations into the night at Trilogy Nightclub for a party hosted by Big Kahuna Films which brought to a close another exceptional Festival and Awards.
Commenting on the event, Emma Lancaster, Dubai Lynx Festival Director says, "What this Festival has shown is that the creative industry in the Middle East is still very much alive in the face of difficult times. Dubai Lynx has once again brought together the creative community to engage, learn and celebrate whilst providing the perfect backdrop for the all important networking. It's been a busy, uplifting Festival with some unbeatable global content and bringing it to its climax with the memorable Awards Gala last night was a fantastic way to mark the deserved winners."
All of the 2012 Dubai Lynx winners are now available to view online at http://www.dubailynx.com/....
Dubai International Advertising Festival
The Dubai International Advertising Festival is the leading competition and awards for advertising creative excellence in the Middle East and Africa
Presented by Cannes Lions International Festival of Creativity together with their regional partner, Motivate Publishing, the Dubai International Advertising Festival is held with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA). The 5th Dubai International Advertising Festival will bring to the Middle East and Africa a series of high-profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Lynx Academy, The Young Lynx Integrated Competition and Networking evenings are additional events enjoyed by participants. The Dubai Lynx advertising awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR and Integrated advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region.