Freitag, 24. Februar 2017

  • Pressemitteilung BoxID 46465

Audi new automotive sponsor for Art Basel

(lifePR) (Ingolstadt, ) .
- Further involvement in Design Miami/ Basel
- Unique photo exhibit performance
- Exhibit with tribute to the European Soccer Championship

The movers and shakers of the art world will soon converge in Basel for Art Basel, the world's biggest art trade show, being held June 2-5. This year, the event will be supported by the A8 VIP shuttle service for the first time.

Meanwhile, the brand with the four rings will be acting as an automotive sponsor and creative exhibitor for the second time at Design Miami/ Basel.

Design Miami/ founder Ambra Medda first brought major artists and art lovers together for this new project in 2005. The design exhibition has since developed into one of the world's most important and well-known exhibitions for exclusive experimental and contemporary art.

"The character of a new model is determined by its design," said Stefan Sielaff, Head of Audi Design. "As a design brand, it is essential that Audi attends a design exhibition this famous with its own exhibit. Here at Design Miami/ Basel, we designers are in our element."

Audi is well-equipped to present itself within this somewhat unusual terrain: with its extraordinary design, the exhibition booth makes a clear statement about the brand's design philosophy. The presentation centers on the Audi R8 sports car.

The interplay between human creativity and "Vorsprung durch Technik" is the theme of this year's appearance. Eleven photographic artists contributed their personal artworks to the exhibit, including the Swiss duo Fotosolar and wellknown German photographer Marcus Gaab. Within the landscape created by the artists, a specially programmed robot will present Audi models. The performance of the robot is contrasted with the creativity of the designer, who creates something new entirely from his or her own ideas.

The Audi table soccer table, developed by Audi Concept Design in Munich, shows that design can be just as fun to play with as it is to look at. As a tribute to the upcoming European Soccer Championship, a tournament between the exhibiting galleries will be held at the exhibit booth. The exhibit's founder, Ambra Medda, and Audi's chief designer Stefan Sielaff will compete in the tournament's opening game at Design Miami/ Basel at 7.15 p.m. on June 2.

Art Basel is the biggest art exhibition for modern design. The nearly 300 participating galleries offer an important selection of works by both established modern artists and rising newcomers.

Design Miami/ is the most famous and extensive art exhibit for international design. It is held twice each year, alternating between Basel in June and Miami in December.

Exhibiting photographic artists at the Audi exhibit at Design Miami/Basel:

Broomé, Thomas
Diamond, Alex
Dinter, Tim
Gaab, Marcus
Klenz, Alexander
Voit, Robert
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Audi AG

Die AUDI AG hat im Jahr 2007 insgesamt 964.151 Automobile verkauft und damit das zwölfte Rekordjahr in Folge erzielt. Mit Umsatzerlösen von ¤ 33.617 Mio. und einem Ergebnis vor Steuern von ¤ 2.915 Mio. erreichte das Unternehmen neue Höchstwerte. Audi produziert an den Standorten Ingolstadt, Neckarsulm, Györ (Ungarn), Changchun (China) und Brüssel (Belgien). Ende 2007 startete die Produktion des Audi A6 in Aurangabad in Indien. Das Unternehmen ist in mehr als 100 Märkten weltweit tätig. 100-prozentige Töchter der AUDI AG sind unter anderem Automobili Lamborghini Holding S.p.A. (Sant'Agata Bolognese/Italien) und die quattro GmbH (Neckarsulm).
Audi beschäftigt derzeit weltweit rund 57.000 Mitarbeiter, davon 45.000 in Deutschland. Um den "Vorsprung durch Technik" nachhaltig zu sichern, investiert die Marke mit den vier Ringen jedes Jahr mehr als ¤ 2 Mrd. Bis 2015 will Audi die Anzahl seiner Modelle auf 40 deutlich erweitern.

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