65423 Rüsselsheim, de
+49 (6142) 755-215
New Europe-Wide Advertising Campaign for Opel MOKKA X: "With the Innovations of the Premium Class"
X-tra class: Jürgen Klopp and co. put the highlights of the MOKKA X in the spotlight(lifePR) ( Rüsselsheim, )
“The new MOKKA X is a real symbol of success with that certain x-tra” says Opel CMO, Tina Müller. “In the new campaign we show how the MOKKA X combines premium features with absolute driving pleasure – this includes the intelligent all-wheel drive, best connectivity thanks to Apple CarPlay and Opel OnStar, or the innovative LED headlamps.”
In three TV and online ads, the MOKKA X reveals innovations and qualities not usually associated with a compact SUV. On the way to the film set, Jürgen Klopp teaches the excited camera team a lesson: Too dark? Are you kidding? The MOKKA X has AFL LED headlamps and they turn night into day. Bettina Zimmermann and Kai Wiesinger summon guardian angels – via Opel OnStar “Emergency Call” they come to the aid of a couple whose car has gone off the road. With a twinkle in his eye, Ken Duken shows how Opel OnStar Wi-Fi can be sexy and attractive.
Online, the technology and wellness highlights of the MOKKA X ads are accompanied by tutorials that are specially tuned to the wavelength of social media users. In addition - online as well as in magazines and newspapers – the MOKKA X message is transported by banners and advertisements also carrying the big black “X”.
In order to raise public aware of the innovations usually only normally found in the premium class, Opel decided on a 360-degree marketing campaign. The especially multi-faceted approach reaches the relevant target groups. The campaign for the new MOKKA X was created under the leadership of the “Scholz & Friends” agency from Hamburg.
Die Nutzung von hier veröffentlichten Informationen zur Eigeninformation und redaktionellen Weiterverarbeitung ist in der Regel kostenfrei. Bitte klären Sie vor einer Weiterverwendung urheberrechtliche Fragen mit dem angegebenen Herausgeber. Bei Veröffentlichung senden Sie bitte ein Belegexemplar an firstname.lastname@example.org.