New Business Model for Opel in Ukraine to Foster Growth

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• Opel brand to join existing Groupe PSA organisation in Ukraine
• New set-up will improve efficiency and competitiveness
• Sales expected to triple in 2019 already

Opel is further capitalising on the global footprint of Groupe PSA in order to foster the brand’s international growth, which is a key element of the PACE! strategic plan. Opel will expand its activities in Ukraine with the support of Groupe PSA. As of January 1, 2019, the centralised operational management of sales and service of Opel cars in Ukraine will join the official importer of the Groupe PSA in Ukraine – Peugeot Citroёn Ukraine, LLC. With this step, Opel will benefit from Groupe PSA’s extensive experience in the country and aims to triple sales in the Ukraine, which amounted to over 400 units in 2017, already next year.

Groupe PSA has an established team of experts in Kiev, which provides significant expertise and direct support to dealers in their Ukrainian network. “Opel will be able to leverage the local expertise and know-how of Groupe PSA, which is in a strong market position in the Ukraine,” said William Mott, Director Opel International Sales. “The Opel brand has great potential in Ukraine, which we want to unleash in this new set-up.”

Currently, the Opel brand’s Ukraine business is associated to the Opel South East Europe cluster of markets, which is managed centrally from Hungary. The immediate goal in the next few months, is to develop a strong local dealer network for the Opel brand under the Groupe PSA umbrella.

“The new business model will improve our efficiency and increase competitiveness in Ukraine. Thanks to the local presence, we are also confident to provide an even more attractive customer experience and better customer services going forward,” added William Mott.