- Strong display: First English Championship in 30 years for Liverpool
- Good things come in threes: Klopp adds further title to UEFA Champions League and FIFA Club World Cup
- Long-term partnership: Jürgen Klopp and Opel have been working together successfully since 2012
“Congratulations to Jürgen, his entire coaching staff, the team, the fans – actually, everybody involved at Liverpool FC. We at Opel know what it is like to make a comeback after such a long time and I can only hope all those close to Liverpool enjoy it,” said Opel CEO Michael Lohscheller. “Jürgen is honest, hard-working, emotional, believable and successful. At the same time, he has kept both feet firmly on the ground. In short: we could not ask for a better Brand Ambassador. And Jürgen, we certainly believe!”
Jürgen Klopp has been brand ambassador for the Rüsselsheim-based carmaker since 2012. The public and football fans in particular perceive the collaboration between Opel and Jürgen Klopp as one of the most authentic partnerships in German sport. The same applies to the cooperation between Opel and Borussia Dortmund, which has also existed since 2012 when Jürgen Klopp was still in charge of BVB. Opel has also been affiliated with Mainz 05 – Jürgen Klopp's first club, for which he was active as a player and coach from 1990 to 2008 – since 2012: first as official automobile partner, and since 2015 also with naming rights for the OPEL ARENA.