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Adrian Monck to Head World Economic Forum Communications Team

(lifePR) (Geneva, Switzerland, ) .
- Monck joins the Forum in August as Managing Director, Head of Communications, World Economic Forum
- He will lead the media, publications and website teams comprising 18 staff members
- Monck has over 20 years of experience as a journalist with CBS, ITN, Sky News and leaves City University London where he was Head of Journalism since 2005

The World Economic Forum is pleased to announce that Adrian Monck will join the Forum as Managing Director and Head of Communications in August. An award-winning journalist, author, commentator and social media expert, he leaves his post as Head of Journalism at City University London to oversee the Forum's media, publications and website teams, comprising 18 staff members.

"Adrian brings a wealth of experience to the Forum, not least his affinity for communicating through new media. YouTube, Facebook, MySpace, Twitter, Flickr and blogging are some of the ways the Forum engages people from all sectors of society in a global dialogue. Only in this way can real solutions to global challenges be found. Adrian will work to further this global conversation," said Professor Klaus Schwab, Founder and Executive Chairman of the World Economic Forum.

"The Forum is unique in the platform it provides for decision-makers and the public in general to work together to improve the state of the world. As the crisis unfolds, this dialogue between the Forum's Members, Partners, constituents and the public is vital in bringing people together to find global solutions to global problems," said Monck.

Adrian Monck holds an MA in Modern History, Oxford University (Exeter College, 1985-1988) and an Executive MBA from the London Business School, where he graduated in 2001. He began his career at CBS News in 1988 before moving to ITN where he was Senior Producer for News at Ten; Foreign Editor at ITV News; and Managing Editor at Channel Five News. Monck then moved to Sky News as Executive Producer. During his journalism career, he won the Royal Television Society award for news coverage of the Dunblane massacres; the Royal Television Society award for innovation at Channel Five News; overall prize in the New York Festivals; and a Gold medal for his special report on Rwandan aid. He has served as a judge for the International Emmy Awards and British Press Awards among others. He is the author of Can You Trust the Media? and co-author of Crunch Time and Crunch Time: How Everyday Life Is Killing Our Future.

Monck was most recently Head of Journalism and Professor of Journalism at City University London. City University London is Britain's largest graduate journalism school, educating media leaders from the United Kingdom and around the world, with nearly 600 students and over half at the postgraduate level.

Additionally, Monck sits on the Forum's Global Agenda Council on the Future of Media. He has authored three books and maintains his own blog (http://adrianmonck.com). He is a member of the British Academy of Film and Television Arts and the Royal Television Society.

World Economic Forum

The World Economic Forum is an independent international organization committed to improving the state of the world by engaging leaders in partnerships to shape global, regional and industry agendas.

Incorporated as a foundation in 1971, and based in Geneva, Switzerland, the World Economic Forum is impartial and not-for-profit; it is tied to no political, partisan or national interests. (http://www.weforum.org)