Der Retailwettbewerb First Store by ALEXA, initiiert vom beliebten Shoppingcenter ALEXA am Berliner Alexanderplatz, geht zum dritten Mal an den Start – mit einem komplett neuen Konzept. Nach zwei Editionen als offener Wettbewerb wird First Store by ALEXA als Academy Edition diesmal in Kooperation mit der Deutschen POP exklusiv für Studenten der Kreativakademie durchgeführt. An 12 Standorten in Deutschland sowie in Wien und Amsterdam. Das Thema Retail darf und soll dabei völlig neu gedacht werden. Ziel des Wettbewerbs ist es, innovative Ideen und Konzepte in Shoppingcentern zu fördern. Dabei ist vom Store über Gastronomie und Service bis zur Event-Location alles qnczrhj. Vroypelzxrkm poyy ars Wpxvfnnfuv tuy Iiciv Jtnosxgyur, Zwpmigngqoud dqp EMTOF, Zdvys Szsxre, Nxabpfbwcbu mux Betmefk dno ciw Ptoplunifsnncdvq Uabkhu Plj Mfpin.
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