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Trevira at Decosit Brussels 2008
Continuing growth recorded(lifePR) ( Hattersheim, )
"Margins in the polyester business are continuing to fall", says Hemant Sharma, Director of Sales & Marketing. "We are therefore concentrating on high-value specialties such as Trevira CS and are pushing ahead with measures to extend business worldwide in our brand products. The aim is to secure our competitive ability on a sustained basis". In addition, larger business volumes and increases in productivity shall help to reduce overheads. Restructuring of the company continues and to date some 100 jobs from the Danish plant have moved to the new Trevira site in Poland. This transfer process is set to conclude in 2010. In parallel with this Trevira is forging ahead with the internationalisation of the company. "We are investing in our core business, not only in Europe", Sharma continues. With the aim of extending the business worldwide, principally with its flagship Trevira CS, the company is establishing a series of cooperation contracts with partners in products in new markets such as Asia and America. The first half of 2008 has shown positive developments in Trevira CS. Demand for qualities in the brand continues to display signs of growth and great development potential, above all in the new markets.
Textiles for the architecture of the future: "Secret Places" by Trevira
At this year's Decosit Trevira is tackling a very topical subject that deals with one of the current megatrends: people are looking for ways to live in closer harmony with nature. Architects are responding to these needs with large-sized windows. They let in a great deal of light and open the surroundings to view. This type of construction results in corresponding requirements in window decoration in terms of light and protection against the sun. It must react flexibly to light and shade, on the one hand offering protection against too much light and at the same time being transparent enough to guarantee natural light in the room. It must fall in with the puristic ambience of modern architecture, retain its shape with frequent use and be easy to keep clean.
For a considerable time now Trevira has offered fibres and yarns that are perfectly tailored to the needs of the textile application in these sliding panels. It is made up of a flame retardant, modified material containing a low-melt component. The outcome is that the material is stiffened during processing with the effect of heat. As a result textiles always retain their shape, they slide effortlessly and regulate light input intelligently. And all this in an attractive modern design. At Decosit Trevira is presenting some of these novel materials from their customers and, in addition to the stiff qualities, is showing panels in "traditional" Trevira CS. On view in Hall 12 will be screening systems in the context of Twin Gardens in the Secret Places by Trevira, which have been created in line with the garden pavilions from the era of the sun king, Louis XIV. They offer visitors to Decosit not only a place to relax and rest a while, but also a graphic demonstration of the function of the panels, which run in three parallel alongside each of the four pavilions. Collections from manufacturers such as Backhausen, Coulisse, Espriada, Fuggerhaus, Kadeco, Lily Latify, Nya Nordiska, Schlitzer-Leinen, Verosol, Verotex and Zetag display a large percentage of the range sliding panels in Trevira CS now available. They come in white, grey, silver, anthracite and shades of black. Fabric curtaining of this kind is traditionally found in rather sober surroundings like offices, conference centres, medical practices etc. However, the collections do in addition present a design concept for hotel rooms, cruise ship cabins and private residences.
The interior of the pavilions has been created with Trevira CS decorative and furniture fabrics by Ado, Aznar Textil, Backhausen, Baumann Dekor, Benaud Création, Conjugi Eger, Denis & Fils, Dilhan, Drapilux, Elvin Tekstil, Festino, Fidivi, Fuggerhaus, Kadeco, Kobe, Kupferoth, Limonta, Mario Sirtori, Müller-Zell, Gebr. Munzert, Mira-X, Nya Nordiska, Pugi, Rubelli, Saum & Viebahn, Schöpf, Spandauer Velours, Tave di Rossini, TF Création, Tissage de Kalken, Tussy XXI, Vanoutryve, Velours Blafo and Viganò. The interiors of the relaxation zones are in shades of blue, green, pink and orange. Visitors can find details of manufacturers in the form of an information column and a small brochure. The subject of sliding panels is also broached on the Trevira stand in Hall 9. Here there are more Trevira CS decorative and furniture fabrics on display, alongside the panels. Award of the Trevira CS prize remains a firm element in the Trevira fair activities for 2008.
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