Lagardère Sports and Entertainment is rebranded as SPORTFIVE effective immediately across all regional operations
SPORTFIVE functions as masterbrand and includes majority of subsidiaries
New global leadership team with a four-member executive committee, led by CEO Stefan Felsing
Agency rebranding completes transformation process after finalized transaction between Lagardère Group and H.I.G. Capital
Today, the global sports business agency previously known as Lagardère Sports and Entertainment has changed its brand identity to SPORTFIVE, following the sale completion of the business from Lagardère Group to H.I.G. Capital in mid April. The private equity firm now owns a majority of 75.1 % stake in the givwxufr.
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