- Pressemitteilung BoxID 61073
Sinalco in the Arabic charts
Since 15 August 2008, Sinalco has been sponsoring the Arabic music station Melody Hits
And thus, Sinalco is continuing its successful music sponsorship campaign which started with the market leader in the Balkans, MTV Adria. Melody Hits is the market leader in the Middle East and can be received via Nile-Sat satellite in all Arab countries. "Music sponsorship has become an important component in our marketing mix" says Mongi Goundi, Managing Director of Sinalco International. "The youth of today identifies with music and this is the expression of today's attitude toward life."
The on-air design of the programme is specially tailored to Sinalco: The main and end title credits contain Sinalco elements and the Sinalco logo is displayed during the entire duration of the programme and an oversized Sinalco bottle separates the individual music clips from each other.
Besides sponsoring the programme, promotional teasers and Sinalco commercials are regularly aired on other stations belonging to the Melody family. In addition to Melody Hits, the Sinalco commercials also grace the screen on Melody Arabia and Melody Aflam.
Sinalco International GmbH & Co. KG
As a franchise company, Sinalco International grants foreign bottlers licences to use the trademark rights, provides them with all the necessary bases, essences and recipes, and thus ensures the consistent high quality of Sinalco beverages. Moreover, the company supports and advices the franchisees in the selection of technical equipment both for production and catering. Sinalco International controls marketing strategy and brand management from its German headquarters and supports and advises the foreign partners intensely in implementing marketing and sales activities in their own countries.
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