To view the Multimedia News Release, please click:
http://multivu.prnewswire.com/mnr/prne/carrera/40792
Devised and created by MRM Worldwide Italia, the Digital Thinking Agency of McCann Worldgroup, the campaign's message is direct and effective, thanks to a clear and engaging headline: "SHINE ON", an encouragement to let our inner light show through, to live life to the max and with enthusiasm, wearing CARRERA frames and sunglasses.
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