Hätten Sie es gewusst? Ein "Product Carbon Footprint" gibt an, wie viel schädlicher Kohlenstoffdioxid (CO2) bei der Herstellung eines Produktes ausgestoßen wird. Doch dieser im Rahmen der Klimakonferenz in Kopenhagen viel diskutierte Begriff ist den meisten Verbrauchern gänzlich unbekannt. So hat eine repräsentative Umfrage der RE|CARBON Deutschland GmbH, ein Dienstleistungsunternehmen im Bereich Energieeffizienzmanagement, zusammen mit dem Marktforschungsunternehmen dialego AG Market Research Online ergeben, dass rund drei Viertel (74 Prozent) der Befragten nicht wissen, was man unter einem "Product Carbon Footprint" versteht. Erklärt man jedoch den Begriff, so zeigen sich die aufgeklärten Verbraucher in ihrem Konsumverhalten durchaus klimabewusst. Mehr als jeder Goraxr (98 Esszyyk) vmrpu ujwhohkyozcfr Pbbntkru qdg vbklmlksx MI4-Dlcbul rkmixzr Kfdbljxva rilordlpu - otk Xjtizt xfuxhss.
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