Unternehmen kommuniziert mit "Made in Germany" Sicherheit und Qualität für Verbraucher
Millionenschwere Kampagne für On- und Offline-Werbung in zwei Jahren
Sie ist schlank, sieht gut aus und steht richtig unter Volldampf: be posh®. Die neue Marke im E-Zigarettenmarkt hat sich fein gemacht und kommt mit einer Werbeoffensive in den Markt, wie man sie so nur von den "Tabakriesen" kennt. Ein Paukenschlag mit dem klassischen Marketing-Mix von FMCG: Nationale Außenwerbung, Print, Online und Warenproben sowie Aktionswerbung am POS.
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