Inflation, Krieg, Klima & Umwelt, Diversity etc.: Die Liste an politischen und gesellschaftlichen Krisen und Themen ist lang. Doch was beschäftigt die Menschen wirklich? Welche Werbung zu diesen Themen nehmen sie wahr und wie nehmen sie diese wahr? Um ein aussagekräftiges Stimmungsbild zu bekommen, hat Annalect Insights Research, die Datenexpert*innen der Omnicom Media Group Germany, in ihrem „Werbebarometer 2022“ von Mai bis Dezember 2022 die Menschen wöchentlich zu unter anderem diesen Themen befragt.
Für 61 Prozent der Menschen war demnach Inflation über den gesamten Befragungszeitraum von acht Monaten das Trend- und Relevanzthema Nummer 1, unterlag im Jahresverlauf allerdings starken Schwankungen.
Für 61 Prozent der Menschen war demnach Inflation über den gesamten Befragungszeitraum von acht Monaten das Trend- und Relevanzthema Nummer 1, unterlag im Jahresverlauf allerdings starken Schwankungen.
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Sunblkqy:
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Sunblkqy:
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