Die NH Hotel Group tritt am 20. Juni 2022 offiziell der Global Hotel Alliance (GHA) bei, der weltweit größten Allianz unabhängiger Hotelmarken. Teil der Partnerschaft ist die Umwandlung des Treueprogramms NH Rewards zum Loyalty-Angebot von GHA DISCOVERY, das zu NH DISCOVERY wird. Damit entsteht ein konkurrenzloses Hotelangebot mit mehr als 800 Hotels und Resorts, welches sich über 40 Marken in 100 Ländern verteilt und 21 Millionen Mitglieder weltweit erreicht. Durch den Beitritt stärkt die NH Hotel Group zudem ihre Entwicklungspläne im Luxussegment sowie in neuen Märkten, in denen die GHA bereits präsent ist.
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