Die VIENNA DESIGN WEEK (1.-10. Oktober 2010) initiiert seit ihrer Gründung zahlreiche Projekte an der Schnittstelle von Design und Wirtschaft. Schließlich liegen die Anfänge des Designfestivals in den "Passionswegen", einem Projekt, das DesignerInnen und Traditionsbetriebe zum gemeinsamen Arbeiten ermutigt. Wo vor wenigen Jahren noch Überzeugungsarbeit in Sachen Design vonseiten der InitiatorInnen notwendig war, beginnt sich nun das Blatt zu wenden: Immer mehr Unternehmen suchen aktiv den Anschluss an die VIENNA DESIGN WEEK, um sich hier, im Kontext eines internationalen Festivals, einer attraktiven Zielgruppe zu präsentieren und von den zahlreichen Berührungspunkten mit Design und Designschaffenden zu lernen und zu profitieren.
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