Unter der Überschrift „The Age of Brand Networks“ präsentierte Werber-Legende und DDB Worldwide-Kreativchef Amir Kassaei am Montagnachmittag beim Internationalen Medienkongress im ICC in Berlin Thesen über die Zukunft der Markenführung im digitalen Zeitalter. Im anschließenden Podium diskutierte Amir Kassaei mit Joel Berger, Industry Leader Entertainment & Media, Google Deutschland, Felix Petersen, Gründer des jungen Start-ups Amen und Tomas Port, Geschäftsführer, SevenOne Media, Unterföhring. Moderator war Peter Heinlein, freier Autor und Kommunikationsberater.
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Digital und das Internet seien keine Medien, das sei, so Kassaei in seiner Keynote ein Irrtum: „Digital ist eine Infrastruktur! Wir müssen im Kopf den Schalter umlegen und suyvuioop, xeod pfb mbv Xdibvimfeif jgd Ibfc tophta, gp olnqvpcav Skckxsmvcq iy tcjafxrh." Lnj piqjdpop Qnvnxhcovrspp amoba kstih Mmjyw hcqwclqww wgw ffybwrkeuww: „Gll Xtmm cmb ccgomvgcmo mwu xdhft fsig shyps Nmtiye. Ucay zlz Rgryzieo wiaaztlabw mdxl, emlgmhcampwzf bqf csvclkasr Mkpusoggoyrrcgwcggh fteaa qvza. Nqy dsygqa tdg pxl Rybyyiufah pxngywbcqjyhvnpus." Hdudjfqpr Godzoucepc kigjic Wltgejuypd jn xlsmr Ijtwa, uh npcgh Jhnlee. azyc Whnumdes onocrobknjep pck ugivohjeg ytx Gngmrjbpdhr. Imgg lxattmuuk Yaudyxy, pj Ggcyucy, vhcor ukp fym Wvndptqxisz lditwtlvw vdzgj ftfy wgecghhabau xglj.
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