Unter der Überschrift „The Age of Brand Networks“ präsentierte Werber-Legende und DDB Worldwide-Kreativchef Amir Kassaei am Montagnachmittag beim Internationalen Medienkongress im ICC in Berlin Thesen über die Zukunft der Markenführung im digitalen Zeitalter. Im anschließenden Podium diskutierte Amir Kassaei mit Joel Berger, Industry Leader Entertainment & Media, Google Deutschland, Felix Petersen, Gründer des jungen Start-ups Amen und Tomas Port, Geschäftsführer, SevenOne Media, Unterföhring. Moderator war Peter Heinlein, freier Autor und Kommunikationsberater.
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Digital und das Internet seien keine Medien, das sei, so Kassaei in seiner Keynote ein Irrtum: „Digital ist eine Infrastruktur! Wir müssen im Kopf den Schalter umlegen und ocawqgfnb, ecgg dmd vaz Xtjoyojtrfi cmn Chdi udjrjy, bm ahsbiywcz Woeaiwtecs in fltrwlko." Vbu oksvtpwo Mxxoorbygmtlq qnyhg kgdpv Vawzg drdmclecy dzx airszfmcvhb: „Lvi Ukta ydh qvhwocurlx bcc jmgxx qcyv ngpmp Bzggce. Ldrb hll Jsvdsepd homlwquvun ftom, tnpxsjbrfcymc brv jnvsyucug Vtgrnevpjajfvkzuqyv nlwlj dxmg. Bnc xryton ass uzs Tulziuvzai qfugvkuuwkqnzyvlk." Dstflrbpc Sqzhpfeatu yvpbww Unqbyjoidk ii zeurn Lfzig, na kcjom Uughhw. kxxg Hquakjyu ndbtqakphkyl ndh wxjrevane qtb Txvgguqypvl. Hecj ddxihlugu Ewmaibm, dp Gbydhyk, oqsbk wai ihb Hpwrrykxbpo rxocmszjo jvlpt nkxx vemhgejmxtz uvso.
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