von Carsten Szameitat, Vorstandsvorsitzender der Location Based Marketing Association DACH e .V. (LBMA) und Direktor der Messe INTERNET WORLD EXPO. Die LBMA ist ein internationaler Verband, der die Verbindung der realen Welt mit der digitalen Welt in das Zentrum seiner Aktivitäten stellt. INTERNET WORLD EXPO die größte europäische eCommerce Messe.
Aus Sorge ums nackte Überleben blenden derzeit viele Unternehmen den Blick auf die Zukunftsfähigkeit des eigenen Geschäfts nach dem Ende der Pandemie aus. Dies ist einerseits verständlich, führt aber andererseits längerfristig in eine noch schwerwiegender e Krise. Denn Firmen, die sich nun zurückziehen und ausschließlich mit ihrem Fortbestand während
Aus Sorge ums nackte Überleben blenden derzeit viele Unternehmen den Blick auf die Zukunftsfähigkeit des eigenen Geschäfts nach dem Ende der Pandemie aus. Dies ist einerseits verständlich, führt aber andererseits längerfristig in eine noch schwerwiegender e Krise. Denn Firmen, die sich nun zurückziehen und ausschließlich mit ihrem Fortbestand während
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