Südkorea belegte laut ICCP-Statistik 2019 den vierten Platz gemessen an den meisten Meetings im Asiatisch-Pazifischen Raum und auch weltweit zählt das vielfältige Land zu den aufstrebenden MICE-Destinationen. Dennoch fanden vor Covid-19 rund 70 bis 80 Prozent der internationalen Konferenzen jährlich in Europa und Nordamerika statt. Um seine Marktpräsens international zu steigern und sich innerhalb der Branche stärker zu positionieren, veröffentlicht Korea diesen Monat eine dokumentarische Werbung, die auf den Fernsehkanälen CNN und Discovery in den USA sowie in Europa, darunter auch in Deutschland, zu sehen ist. Darüber hinaus kam die koreanische MICE-Industrie auch während den vergangenen Monaten nicht zum Stillstand.
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