Sustainability is a key consideration for the modern, conscious consumer. The topic is significant in more developed global economies while its importance is increasing in emerging markets. However, there can be regional differences in the focus of consumer interest, as outlined in a new report from Innova Market Insights.
The report demonstrates that overall interest in the environment is intensifying. In 2020, an average 21% of consumers globally said that environmental factors had become more important to them. Going into 2021, as many as one-third of respondents intend to improve their environmental impact over the year. Generally, consumers are becoming
The report demonstrates that overall interest in the environment is intensifying. In 2020, an average 21% of consumers globally said that environmental factors had become more important to them. Going into 2021, as many as one-third of respondents intend to improve their environmental impact over the year. Generally, consumers are becoming
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