Spitzen-Trio bei regionalen Versorgern mit leichten Veränderungen
Wechsel bei überregionalen Anbietern
Management-Performance legt an Bedeutung zu
Regionale Anbieter adressieren Kunden zu wenig
Zum zweiten Mal wurde die mediale Reputation der Energieversorger Deutschlands untersucht. Dazu haben SugarandSpice Communication und das IMWF Institut für Management- und Wirtschaftsforschung mit Hilfe einer KI-gestützten Analyse den Reputationswert von knapp 70 Energieunternehmen für 2024 ermittelt. Bewertet wurde die öffentliche Wahrnehmung der Unternehmen in fünf Reputations-Dimensionen.
Aufgrund des großen Interesses an der im August 2024 erstmals veröffentlichten Analyse, wurden für das zweite Reputationsranking mit rund 70 Unternehmen mehr als doppelt so viele in die Analyse einbezogen. „Voraussetzung für die Aufnahme
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