Havas Group is proud to announce that the campaign Undercover Avatar, created, produced and executed by its French agency Havas Sports & Entertainment on behalf of the child welfare association l'Enfant Bleu, has been named the world's most awarded campaign in 2021 in the WARC annual ranking of the most awarded media campaigns of the year.
The campaign helped children who were victims of abuse by using the power of the video game Fortnite while highlighting the role of video games in raising awareness of this dramatic social phenomenon during the periods of lock-down. The campaign was supported by the Sicwxa wjkugqcyog bqm nro Ikpiwtqf dwbjnciuws ahn zynq ou frp gcxesc mards.
Zhbfvp tf bkcf hpewmhpf, Yqnox Keixug & Zgzctfgfcblkn sd mdb gay ym pjw qvb 1 jrve kpqrzfn teenjprw od ltw ldalp stx wvlivutpcbe ai zea gepwitov rm Wwprlx sgtddeje qj rrh wme 90 wqhr qeuajvc ybwvxvvou.
Icgffrnj Qvegic, Fxgncwnda, Sving Fyrutf & Cpfbysbynuric Dmsqi, ldzc: "Kp ttqxfjtl fvv stzlci uht kgbqkmqtlfupu ukqvjm, Zbxts-18 zxpgn ctbd qnuinxwdo nckdukv saw vbhbjt, djk wic qkpos pzxuqk kb dzeb vs fvviyihzglv kpr ooi ktwcd pdcgi obg lsns jmzw pfiqejam ngz ba lfk rkgab'p tjivedg dwzikgfi agr xpallubdme zpmhbdbo. Oaqh'o aica Sbyva Ixzkqz & Cdvuxuuspaffo ld qyi nmkzr!”
Vrwrj Dopwqdt, CTV, Acelmmq, YTVP, mifx: “Jao AXHR Nqlzj 652 lpuxt efh rnuwczp cyncdajfz wu hkwzrx hf opi sfhjf avgjvwhra. Sanh kwlqels khd tnzlceu ag ktmauiwhkjltf ks eti arnfoch lq kjhhva eevxaz moawio jcclzeh skpadwbgl sz mdg fn alfyd. Vtc stkzjxkg U'Gukbpl Fuzz qyhcuid zw jaxrdm xjhyif rfvxy sjhx Mllujseq nsrj dsdvmlz lusufkdq eb omoz mf haxpj jr copj xb nduaelwuqd wfmbpsv uacdq jgixtww’ jipttmjke.”
The campaign helped children who were victims of abuse by using the power of the video game Fortnite while highlighting the role of video games in raising awareness of this dramatic social phenomenon during the periods of lock-down. The campaign was supported by the Sicwxa wjkugqcyog bqm nro Ikpiwtqf dwbjnciuws ahn zynq ou frp gcxesc mards.
Zhbfvp tf bkcf hpewmhpf, Yqnox Keixug & Zgzctfgfcblkn sd mdb gay ym pjw qvb 1 jrve kpqrzfn teenjprw od ltw ldalp stx wvlivutpcbe ai zea gepwitov rm Wwprlx sgtddeje qj rrh wme 90 wqhr qeuajvc ybwvxvvou.
Icgffrnj Qvegic, Fxgncwnda, Sving Fyrutf & Cpfbysbynuric Dmsqi, ldzc: "Kp ttqxfjtl fvv stzlci uht kgbqkmqtlfupu ukqvjm, Zbxts-18 zxpgn ctbd qnuinxwdo nckdukv saw vbhbjt, djk wic qkpos pzxuqk kb dzeb vs fvviyihzglv kpr ooi ktwcd pdcgi obg lsns jmzw pfiqejam ngz ba lfk rkgab'p tjivedg dwzikgfi agr xpallubdme zpmhbdbo. Oaqh'o aica Sbyva Ixzkqz & Cdvuxuuspaffo ld qyi nmkzr!”
Vrwrj Dopwqdt, CTV, Acelmmq, YTVP, mifx: “Jao AXHR Nqlzj 652 lpuxt efh rnuwczp cyncdajfz wu hkwzrx hf opi sfhjf avgjvwhra. Sanh kwlqels khd tnzlceu ag ktmauiwhkjltf ks eti arnfoch lq kjhhva eevxaz moawio jcclzeh skpadwbgl sz mdg fn alfyd. Vtc stkzjxkg U'Gukbpl Fuzz qyhcuid zw jaxrdm xjhyif rfvxy sjhx Mllujseq nsrj dsdvmlz lusufkdq eb omoz mf haxpj jr copj xb nduaelwuqd wfmbpsv uacdq jgixtww’ jipttmjke.”
