Der Darmkrebsmonat März 2022 steht unter dem Motto "Der Deal Deines Lebens ist ein Darm-Check". Die Felix Burda Stiftung macht im Aktionsmonat deutlich, dass die Vorsorge Darmkrebs verhindern kann. Im TV-Spot träumt sich Schauspieler Adnan Maral in eine swingende Arzt-Welt, in der Schauspieler Simon Licht im neu getexteten Udo Jürgens-Klassiker "Mit 66 Jahren" vom "Deal Deines Lebens" singt. Ziel ist es, die Darmkrebsvorsorge mit dem neuen Begriff des "Darm-Checks" leicht verständlich, positiv und eindeutig als Maßnahme zur Gesunderhaltung zu kommunizieren. Denn 59 Prozent der Deutschen sind gesundheitsinkompetent. Für Idee und Umsetzung der Awareness-Kampagne zeichnet wieder Serviceplan Health & Life verantwortlich,
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