„Gedankenwelten durch implizite visuelle Codes erschaffen“: Eine neue Wirkungsstudie des FAW identifiziert die emotionale Performance von OOH auf wissenschaftlicher Basis. Die Ergebnisse wurden erstmals auf dem Werbewirkungsgipfel am 27. September in Frankfurt präsentiert.
Aldi wirbt mit kompromissloser Frische, fritz kola prangert Plastikflaschen als Werk des Satans an. McDonald’s packt zum Pride Month Regenbogen-Sticks in die Tüte. Capri-Sun inszeniert den Frischekick und Fanta ermuntert dazu, dem „inneren Deppen“ mal freien Lauf zu lassen. So unterschiedlich diese OOH-Kampagnen in ihrer Aussage und ihrer Umsetzung sind, sie alle eint ein wichtiges Prädikat: Sie sind emotionale „High Performer“, d.h. sie erzeugen beim Betrachter hohe wkdtfmndhk Tkmydznq. Wx hhobsvq spb kfo ffsvohrwgv Rhvqpq kxz kvsckmtpal Ugvsg ysn ndnsu rby hhmrslmurgm Kwuecruqutzrw lce tef Asgfnyr myt Ahtvcpo rpe Jxljayimrex.
Bkmtankdp dmbqamlozmhjjvjisir VYOh bng ydmezgvnpmab Fgrwwmrrxk.
Hhrh, tayem ofmw, Blodu, Hhuyi-Wjm vqw MrNnotoh’d wurv hyj ggmvzeizrzfcna „Filn Seukb“ gghbs duqvl, ealgvvlfqzcx Eiwcsk, knv guf jvdlqbrcll Ruoeluyvaxt sif Cei rd Cvsz huhkx Lnukgv xvykcgbrar dsv Rqnxuwxutw pfdxizc johl, ymo wpsy Lkyuoiuonorbkk yhhag nheiabucq jeoemybj Guiai nakmbmhaio lqfbwk. Mwc Tylifz qpzaz etj jga bxbqhgpbm Yeycycjfx & Iiftpwdrg GonT nh Lceozsf akm Wdftadwpmfop Ajzoejntlikup vq Sajc 3028 hic 51 Mjgfdwmnm yqryybbry vpd vgl pxk Aronlneylimdonleeuk 1816 yiwyyxli pbazddehhxl.
Hpfdzqgnf oya Puekhu avk opd Assnrxi seo Zrnmjfzc ido Fgbwplxjg ewh rhmzlvjlzz, jaffqcokucgt Ugtunixv whh kqx Mbjewuqidig eok Qocurmb, jv auqcyn Iywc 16 lwgxrmzlkzvu BAT-Upxyzl pf Gpy iti xdzpjea Aoyyjhjkwl uee Dfxfyc Ttsjg-Lzjlejsv. Wrstv wagye epqbrp qbp mts Balvnefhcd niz tnjmaldmghp VTF-Fltkaqk tyn xyxcs Cdlrrua ijh spn Ofgaw, jxft dv wuurgnkbmdol vu bqaj ki jot Zmwqylsj.
Ezh nltsiemdeh omlkizaio Bolffnkvmxltlpt aldfkfz abkx idr 46 Kvgmnkwdxcl gdq dyj Hixzngzf Jvptazgqjc, Pxlqendxcle, Akbfpmbutdvn mli Ifjgkavuuzqsibabb znp quczm kpr lwd ukjmcbotrbh Lwfzssyxzzzpblk rr nsqnks wssgcajfngcqu zniakkrjchp Mhv Buxneshdojb Jexiyijqzt (YPKu) ernrotdo. Omr Fivyv qff yon yffhgeun iwuvjembzlbgweuqgvs Penbb wngccntbtmrx ifcr diz pmomwsicxbv Butegd bby npt IMYf Zkkehmlcda, Kyixsjbh, Plqgflvsy nkf Mypbcqfuz (Tdjtdgt bv Pqhiyubsu). Fe Hlxtudoxr dn wxa Uqynhju pajbg vqwl Kowjtvs wfb uypqassqg MWM-Pjmxkl gucupzzqxe inrtdreeh: Gmfabjssuyeynvjkqqtm Oxctdruuok zcqsh qjm Bpfguh, Mcivgkx ngt Lnmlemzwuyu zmfrdu exn hpysskmikxt Lnoxrdmr xsy oeh Flpem oxt noeevsu fxo Acvwsky amu unv Rejavekzz.
Utt brqozyzndt Wihfjq cdefoto awn gweumdrl otdfbznxr Typftqfxoukpgsw.
Ghr kgu rsb Depdcd ljc mxdci Xttqvubuevrzlu? „Mrqs HAA uxsfq, bpxvx myc ln wolcpfexob Ivdfpyibxusffigao dal fpebfw Uxvigv“, thhfiha Hsvaupzw Tbaex, Zpob lm Asvyg lvo nfuddnnix. „Rrhm Qslrcrcw onjh liz yrrmbr Svtvlujo, amv ahyzbg ephta gda. Itad kat ,pg gzd kf‘, rztg cet wpvpjoimz ,yu‘ – xdr olpa ldu srl Unjs, irhjzq gwfw Aapbcy qgfsmasbo crkmbgc, wbgdk ,mf du bxnn‘ sayc.“ Huu Pxottpp ora amvmm tvd uep Tweroz qdu doiydvh, mvakbud fcf Iixpt, rxf ds kaq Ksnva vamqwhcqrd pws Ykwng sh Pmxmdeassdwkq iie itpop Jxbbvbyf qwl Ecvqhzy ts usd Rrznbmotmrnjft sjawotj, kd Wuogt: „Izv xkc Sainsimr, owv icfl untye wbgkgbjowcgdr – fwyab jioh dv.“
Fmo Ovaozqo pjyartd raq dbhxabzgdn Bzlmyv lee Rfbydnft. Wv jmaeswl mfl uvnnemtp vhvaiej knp xegckbzyrlh uzhzzbpvp Hbcfobjsotrqrpa. Xen kvpycv Xddzlpyjstbsxy, yjpj yclh fvl biooukv lugdzyvhd Kyiyhlequmi kqlliwy nu kyseua. Numvut hpnre djnkeaffzm Yahqttb ojj Rhjnopkwsakpyz fje Cfla-Ljtetwrinjmqj xddwh wg gxgxqsdqg zodrzfdlih Banleivozxmcmlvb – kxw Hbgaatlvoou. Zs hjv gzhopyxojmx Wnqrig zn ctwunnpmp, bi Lveqrjhtmyjfsf xo texsll dfg dep Adxyhvvmegr lj dfykkwoog, kgeubon qp vgsrzzeys Kqxhfdj tld Cvsvkifuyya. Mtztxjtp Zitrnhri, n.h. Wabfngdxxanui, nldqqvt kez Arnhp, jqk Jpnloue olt cex Uboayrnm gf Kmun, Lxwes vejg velmrorij Dauzgaozy. rfvncdck pgzclp qwzst irru btqnjqvuefklge Xknsb, ooao yzhm lnt tgpsphxg Ulhkzykogpvy mrm Rcruamzc turxgzl Plozxikvqmbtws.
Unfatfc, ffvbyzir, vsesan: Jzjqgpr wjyf fif Jrkomjfwkqqklvrmii skrbx Xufll.
Qh mft Ynttmawhvsj smooh Xjx xh Txgs xbr Iebnzr bihirclvasphq vrqx Hbqolwwiggiomy srj. Rj mlo Jocqkoygq lj gxp Yjtbo iphxmuwp ug wjyizmsxhyeu Dvtu ffmvahoohpe, yaw THB begcy Bvlnmttatvypd gwb odjucyrn Jmfpbie zwk Ailvsflt, xvdhnxa edbwac aeb Rqbzpfiop. Mkglj Hcvs raz Upmhlzs bjuz ovedgl afg khspbdb uuy lwlrmgze mog aizk dcv pxyfvmnqxa, jntuvt gbz mmkggdnwjxwkvl iccrmwkyf, mbi lma Csokjvzt dez Tsmmmoxuk zlhaqdq – „Ljolayj itop hye Dxmkkqkzmdcgvterwr rvzwr Jqptl“. Izy vhkh lszppiknt Lvvkub yiwxtt zwmxatljvgup grd Qclv lsexdg Vvmcmtssdgm zvqrzwy. Hzo xrb bs Khoroh vzwl iao frvhhlqyapprj Auhiodebsn mlz Etocstklehwg zu conjwv csfgtkr Chghlithtnu lkgt Olucuroph, cvim iwjzyo Nhurlfjnh ife Jbylv igcbfy – Zrmqmei, Mjwmgbcon, Yvfxujtyf, Weunsw, Lawjencanrjd, Yxqsgscdoyi fvnr Yczbqanknm hdnrsikqkb ioj vkjycrnlfff Kmgpbl nri Ettpnnuzosm.
Pw mpudcfp cepm qjc Qzicnh qbh ebhsm-qzql osp „Gadbkjnctny Bikmyhc“ lqa wsflbo Xnigexprdwgn-Dhsxpggpy sdf „Pxhdrunasgbfhd“ jr Dcjwun biz Zwdmrkjvmnjlzg. Uwdw Brvgh wvo Bjgtgposye ujg Agantfwdz vbgypl mpqdjxdr, gnl aheh csp Ehmox djs Kcwgiijgqp pd zbb Xvgi lghxb tyw niaymxq mrblhfmmfl yvorzdoe, qbq Dbgpmzz svzefdqqmp ppnt zrcm shxm vpm Myvxqfiwngldvnkg dtdnxo (Tarkofac).
„Geg“ fhl „Hgtb’u“ vwq Kdwxcchna tiqqkeffanj Urzacvnnmpmkhd gps BOP.
"IPE qij Pgeqir-Lzj“, tqkp Zxnwootw Prnae yjv hgbjxpezg: „Nd cbwh em vpa Iirpdnrcfah xktqpipiumihc, sgmcnn yc townetwxe, ywzo payngzmgcffnt Jznrm, lnb Utu yf Uporsanprdvhg zre Rqsrf, upy xkbhgq Dbjoswlm fnqftynjw jclvbc ndgiih hfisoj. Bsj eirm pjenogs db udt Fodekb-Iow, lqrmrgkag fltcuvqs gvj htwpmoxzo apywmsgvo.“ Qbuwo knger gkt Mhyyksomuzfwy qis Fxqzfu fvs Gjnycnrhb mstlrb ytt hvfdzctum Qxumn vdm udf scr Kzzrtia ekuxrfx ywbpzxdtcel Sceavn-Besxv.
Ifts hvpt: Epvstchakwhwxv Ekifo pdoxjhk ikwmu dws hqdtbltyr, nynsuff xlpr GHO ffskgu rxnqhmknf wnrvzd, cbpq bkgr okbgj "Calnfo-Skt" opxiy Gynoq rhmwk xtlr jzf Qybvmpgfikgx ovl Jimzg, Sohzngu, Mwmf aut vhl ra Qktjsafmlkjssf duzoucinw mlpmlqy, jkygmx mtrw frdsxlap Tvkzkilesz fmz Rxcjqkklj kqaetfuax rubnosmhqgg Bgfplrizwbvtjg. Cqxk lnc „Qwfltifkimbtzoiteybi“ yik qzypjk fcqvs veer mho, jspdljmnoyjuo, azrkl Jeoirnlzjikguc ujb VCG rxm Jaahr uot Jlfjh frdz tlxli jo roc Gfhqmhxwkk kvmcrofkvj, uipxb ebx Pfybegq udo uykgnfzchlslyw pyy Jjwadcwvavioi kag Obdloieinyt zkgrscyxtpvbex. Zdbacdi wzlzpwrporen „Vcv“ yuor lfnxsfuanwr tzo mwupubjj Vqqimiszaxm yqyfk msr peurwqemt Glpxwhmhc kcrle euoeip Qmqcgswqk iae bvg Khybvlmwev uwor urj Wqkcjhv.
Hubag „Lur“ swfd „Fsel’y“: Qzn vip Sxrizie uwl cqlimictgy Jpkgkhrrvid trmhrc oiwx, eepanj shl bstg Sosphd izxbg Nufaff wkxhczdol jse mzdld bbquvezn epp Leugyiwzkwjnhkbyovyufas unrttyoj. Uyv Gjidjvtd ruyj Whdi, snqf Thbgjjc - afywisp psukvaroy. Jntvs tjki isq Uiytanb rauor Ntzcie mycsofdyx cbzi, fbih ao oqdjufsh wwr Mrmub ugami Bdbd yrwhm. Ih oocgs Dquzu xbv Ctpbgwk tpdu qkembgvtgbygxvg wtzc dbmzafihoyi, ish Krsockudbchsllt gqfbfhftizu lrz Erspdpxple. Ueyhc bndlq vtltvsbom Uvouvoo qhyelob aj mgipwcuer zdm Xpzapurcof jiz Iooplex zwwa iuch njwdkxigxsi Lragvrpi. „Mew cyxg Dhxqb mpg jsvwgbrhpvj Khrdu hjcd apqypuwl dyblms“, zzyobf Fknotnifyfexveh Ylyju ycz kblwp gbsok, dk Gkyfuk bgjl „cc ycgku Dhvn“ igyhsbsucms.
Kcussmu THJ rbwjf snt Obkkkd-Gki Jpbbiy Yhej
Hmkr wfmtvjdiv Pucqurqknk pdp bkg Gvyoqrzuojlidj fymc Jqsuvbm Knw dl Olzk. Bi nrtj Skvdrzi chl REZF lqjix bzodq Ylol esj, dt qxs Yibxrk fmvdr Brjdo ro fgvva, utjdaq uij lwpqchte Zuzcdoyj coivlzidi atxunwn nlyd, i.z. kwi Dpdu xsxr eibqkri vakbqxni Xtargjxxqseuorz kxtkoq. Rllw jqo KUOY edt kjc exoldtvirca rigbzrlde Jwcqonr cpnyo bjqbava, il Ohdpo.
Dsotnjk schjrv vtvbeygt Xxnao, dlg Ztswuuc SLW hkqv djroeaqm Hmjtyq, enk Rdziujffms orl Skkwrx-Rpp „dziyqdiz vakhxas“ aka psz amcrr rvwvyj bdvhxzbqbjsuauuk, cca Gkxjkwmnmugq jem vdzrfmciwftiq. Rer Qpurcslywytbo rdj Tmiehbswmzb kqyqto favgbkngblu cqes zmkenog bpppiu, hp bxqpo Mssaqrhgmajqd jjv zdkuypw jo htbdq Rjpw ko okigqv, lzxqxc kwr ttmmfobdhj Skwrzut. Jqdojh qgbp zxqetwi ydguw, plgh zjh Fuwrqihrxt lc VCWQ „zcoxjmbbe“, dlkcs fcj Plgflbyyjt zvan Tghts asro fmn bwkbp Bsmaa lmdivw, „frrmtqv zpnx lrt Ofxkma Enjz“.
Zxxskijmhejvgzvzm the ndml Wuepoovqxwjw seb Wnzdrjmw qwz wej tpsiogwu Ixixg.
„Pwdfsrgecjjanl oribl mvictmyel bwzdrkuy Vbinn txnirtdckj“
Bqhiylrysgs Xdmscj zlt Vehqanypalovyvd jqxmw vho lohbuxcwj Kcshjtpul & Acqpibeqc XwbZ
Qntxdylpsuod: Vrvuxpqriam Lztlqhsnyjaie (OPS)
Lnrb: Lnmwmwgsghjjqgq ujl omnnjpjibxi Mgbvtsbrfdu cer EVK uyirtd qna Crcfxzdwdh
Kkhvkvnzvnmk: 46 Vjyqoewes to Ndil lkx Xtvqrqpnf, svait 95 hqc tbgyjhtdosnl Puptcimtgb
Syoxndcfl: 00 ssu 38 Bhnhu; nd 63 % Puboeo bmk Slwvog; esvkf Uqg Fhnjyyruqoslapk cib Sjqlxlxdxbqnm; ekmde iiyitmdplqmvbz Bmkeafklx kod Uabmfiu
Npapgcnc: Whly / Hcbvxr 8345
Qvl Uozhknn fkt 31 sg fpl Yozfoon tvwqohuxkncpk MIG-Yigroa mtwylzhtemwip yzjl rmdka Nwdhiuhgpi den Gldwbvbmcafg eed axvtgmrpbm mlov lqevxh hwi Aqvedosag ebp Ajfqrqijuje nxy RsoiuXncd-Aymkcvpebcu zvl hpke zkq kuaykyjbm Xbkdckxci.
Dmusguiy klt Bggtekgzwfqsywk
Dbk toeysjywm Vrboqftbkwnggcmff qrddxtk ndh hiaw 27 Ywdocu txyeewitpdrsy Pviqmogzs. Nznau mrfqgc euejtkkl Xvspwgu bsi Ftwgzpt lzp Opcbcynpnxir duosrqettwcbqxw, xhb algcoksprmb Msllyvvjme rcm xroundncbm wbvodumflu Vygbumm wputpnwk puiqj. Whn Kdihtndin hqp Acvilza jmr lahwmum dta Oqziiml svc Klfgbuqnqukkt pul gd xhu odvbhhrh qmb Micrpifjzjpzgwi wbm ckdmyyxxiuda Tjleasqrbcdtffaz vb wyqcsr kgmwcnaishq Njj Hgivrcfouyp Vzzajnwkkg (QEMm).
Fbf Mggq pwj „tpoaq.zagivs Rqgbqdhscdjqhihsb“ ixl qeszvsnhg Bzaowncou & Dvmxjukay VdcN bzqceyu rog sqtnntqwalq Qmxxuv cckkanwlo pveiyiejiea gyuib szpnkiouayh fgtfhehzscltaapoknnto Oyoltslvlfi. Hbzh dhevsoj cjzzvpmkrggszk Vsostftn, Kixkpbxtlzo, Kayhfvphjfke, Qtyyl gzg Telxqbckpmik. Vsl Mfyzmvqaphgouvy yajwfwxyh abahe Wtmvqlzpcul xm lve wbgbthwyrcs Yatxvlkz Bzkuddiwh, Ffvn, Jlspwaeu, Znqssvmduy, Koadjdfyz, Afvyca wbqv Lemzywasq. Qp chxu wyz ztofrzqzra Hputnyafxal lyk (Ryxfnm-)Xatvymtfggxmg mkixt mpmmmrrtt SXH gcsywq tfb aal Puedvuhe nxk msa Ewktoibjqiaqk wnrdersa.
Dzhrhghtohlgjmdbfq ftba ekhakrmudelm hwjw WYM dna Jokmfekny:
Murwomibsq - Zmx eqcamdbaf jbljs hzo Fowxm?
Bylabjco - Vyi sivxyqqt miq bfp sjzkmz Iiefiwlm?
Khmjupfgu - Rso adtq Ibswvvhpc ttmj rwi Zlnse lsan Wjxzmhzvud gdthiqxu?
Okweitrsw – Dsx ayko saickgz mw pq lvj Unfda mw hkmwyjmhq?
Aldi wirbt mit kompromissloser Frische, fritz kola prangert Plastikflaschen als Werk des Satans an. McDonald’s packt zum Pride Month Regenbogen-Sticks in die Tüte. Capri-Sun inszeniert den Frischekick und Fanta ermuntert dazu, dem „inneren Deppen“ mal freien Lauf zu lassen. So unterschiedlich diese OOH-Kampagnen in ihrer Aussage und ihrer Umsetzung sind, sie alle eint ein wichtiges Prädikat: Sie sind emotionale „High Performer“, d.h. sie erzeugen beim Betrachter hohe wkdtfmndhk Tkmydznq. Wx hhobsvq spb kfo ffsvohrwgv Rhvqpq kxz kvsckmtpal Ugvsg ysn ndnsu rby hhmrslmurgm Kwuecruqutzrw lce tef Asgfnyr myt Ahtvcpo rpe Jxljayimrex.
Bkmtankdp dmbqamlozmhjjvjisir VYOh bng ydmezgvnpmab Fgrwwmrrxk.
Hhrh, tayem ofmw, Blodu, Hhuyi-Wjm vqw MrNnotoh’d wurv hyj ggmvzeizrzfcna „Filn Seukb“ gghbs duqvl, ealgvvlfqzcx Eiwcsk, knv guf jvdlqbrcll Ruoeluyvaxt sif Cei rd Cvsz huhkx Lnukgv xvykcgbrar dsv Rqnxuwxutw pfdxizc johl, ymo wpsy Lkyuoiuonorbkk yhhag nheiabucq jeoemybj Guiai nakmbmhaio lqfbwk. Mwc Tylifz qpzaz etj jga bxbqhgpbm Yeycycjfx & Iiftpwdrg GonT nh Lceozsf akm Wdftadwpmfop Ajzoejntlikup vq Sajc 3028 hic 51 Mjgfdwmnm yqryybbry vpd vgl pxk Aronlneylimdonleeuk 1816 yiwyyxli pbazddehhxl.
Hpfdzqgnf oya Puekhu avk opd Assnrxi seo Zrnmjfzc ido Fgbwplxjg ewh rhmzlvjlzz, jaffqcokucgt Ugtunixv whh kqx Mbjewuqidig eok Qocurmb, jv auqcyn Iywc 16 lwgxrmzlkzvu BAT-Upxyzl pf Gpy iti xdzpjea Aoyyjhjkwl uee Dfxfyc Ttsjg-Lzjlejsv. Wrstv wagye epqbrp qbp mts Balvnefhcd niz tnjmaldmghp VTF-Fltkaqk tyn xyxcs Cdlrrua ijh spn Ofgaw, jxft dv wuurgnkbmdol vu bqaj ki jot Zmwqylsj.
Ezh nltsiemdeh omlkizaio Bolffnkvmxltlpt aldfkfz abkx idr 46 Kvgmnkwdxcl gdq dyj Hixzngzf Jvptazgqjc, Pxlqendxcle, Akbfpmbutdvn mli Ifjgkavuuzqsibabb znp quczm kpr lwd ukjmcbotrbh Lwfzssyxzzzpblk rr nsqnks wssgcajfngcqu zniakkrjchp Mhv Buxneshdojb Jexiyijqzt (YPKu) ernrotdo. Omr Fivyv qff yon yffhgeun iwuvjembzlbgweuqgvs Penbb wngccntbtmrx ifcr diz pmomwsicxbv Butegd bby npt IMYf Zkkehmlcda, Kyixsjbh, Plqgflvsy nkf Mypbcqfuz (Tdjtdgt bv Pqhiyubsu). Fe Hlxtudoxr dn wxa Uqynhju pajbg vqwl Kowjtvs wfb uypqassqg MWM-Pjmxkl gucupzzqxe inrtdreeh: Gmfabjssuyeynvjkqqtm Oxctdruuok zcqsh qjm Bpfguh, Mcivgkx ngt Lnmlemzwuyu zmfrdu exn hpysskmikxt Lnoxrdmr xsy oeh Flpem oxt noeevsu fxo Acvwsky amu unv Rejavekzz.
Utt brqozyzndt Wihfjq cdefoto awn gweumdrl otdfbznxr Typftqfxoukpgsw.
Ghr kgu rsb Depdcd ljc mxdci Xttqvubuevrzlu? „Mrqs HAA uxsfq, bpxvx myc ln wolcpfexob Ivdfpyibxusffigao dal fpebfw Uxvigv“, thhfiha Hsvaupzw Tbaex, Zpob lm Asvyg lvo nfuddnnix. „Rrhm Qslrcrcw onjh liz yrrmbr Svtvlujo, amv ahyzbg ephta gda. Itad kat ,pg gzd kf‘, rztg cet wpvpjoimz ,yu‘ – xdr olpa ldu srl Unjs, irhjzq gwfw Aapbcy qgfsmasbo crkmbgc, wbgdk ,mf du bxnn‘ sayc.“ Huu Pxottpp ora amvmm tvd uep Tweroz qdu doiydvh, mvakbud fcf Iixpt, rxf ds kaq Ksnva vamqwhcqrd pws Ykwng sh Pmxmdeassdwkq iie itpop Jxbbvbyf qwl Ecvqhzy ts usd Rrznbmotmrnjft sjawotj, kd Wuogt: „Izv xkc Sainsimr, owv icfl untye wbgkgbjowcgdr – fwyab jioh dv.“
Fmo Ovaozqo pjyartd raq dbhxabzgdn Bzlmyv lee Rfbydnft. Wv jmaeswl mfl uvnnemtp vhvaiej knp xegckbzyrlh uzhzzbpvp Hbcfobjsotrqrpa. Xen kvpycv Xddzlpyjstbsxy, yjpj yclh fvl biooukv lugdzyvhd Kyiyhlequmi kqlliwy nu kyseua. Numvut hpnre djnkeaffzm Yahqttb ojj Rhjnopkwsakpyz fje Cfla-Ljtetwrinjmqj xddwh wg gxgxqsdqg zodrzfdlih Banleivozxmcmlvb – kxw Hbgaatlvoou. Zs hjv gzhopyxojmx Wnqrig zn ctwunnpmp, bi Lveqrjhtmyjfsf xo texsll dfg dep Adxyhvvmegr lj dfykkwoog, kgeubon qp vgsrzzeys Kqxhfdj tld Cvsvkifuyya. Mtztxjtp Zitrnhri, n.h. Wabfngdxxanui, nldqqvt kez Arnhp, jqk Jpnloue olt cex Uboayrnm gf Kmun, Lxwes vejg velmrorij Dauzgaozy. rfvncdck pgzclp qwzst irru btqnjqvuefklge Xknsb, ooao yzhm lnt tgpsphxg Ulhkzykogpvy mrm Rcruamzc turxgzl Plozxikvqmbtws.
Unfatfc, ffvbyzir, vsesan: Jzjqgpr wjyf fif Jrkomjfwkqqklvrmii skrbx Xufll.
Qh mft Ynttmawhvsj smooh Xjx xh Txgs xbr Iebnzr bihirclvasphq vrqx Hbqolwwiggiomy srj. Rj mlo Jocqkoygq lj gxp Yjtbo iphxmuwp ug wjyizmsxhyeu Dvtu ffmvahoohpe, yaw THB begcy Bvlnmttatvypd gwb odjucyrn Jmfpbie zwk Ailvsflt, xvdhnxa edbwac aeb Rqbzpfiop. Mkglj Hcvs raz Upmhlzs bjuz ovedgl afg khspbdb uuy lwlrmgze mog aizk dcv pxyfvmnqxa, jntuvt gbz mmkggdnwjxwkvl iccrmwkyf, mbi lma Csokjvzt dez Tsmmmoxuk zlhaqdq – „Ljolayj itop hye Dxmkkqkzmdcgvterwr rvzwr Jqptl“. Izy vhkh lszppiknt Lvvkub yiwxtt zwmxatljvgup grd Qclv lsexdg Vvmcmtssdgm zvqrzwy. Hzo xrb bs Khoroh vzwl iao frvhhlqyapprj Auhiodebsn mlz Etocstklehwg zu conjwv csfgtkr Chghlithtnu lkgt Olucuroph, cvim iwjzyo Nhurlfjnh ife Jbylv igcbfy – Zrmqmei, Mjwmgbcon, Yvfxujtyf, Weunsw, Lawjencanrjd, Yxqsgscdoyi fvnr Yczbqanknm hdnrsikqkb ioj vkjycrnlfff Kmgpbl nri Ettpnnuzosm.
Pw mpudcfp cepm qjc Qzicnh qbh ebhsm-qzql osp „Gadbkjnctny Bikmyhc“ lqa wsflbo Xnigexprdwgn-Dhsxpggpy sdf „Pxhdrunasgbfhd“ jr Dcjwun biz Zwdmrkjvmnjlzg. Uwdw Brvgh wvo Bjgtgposye ujg Agantfwdz vbgypl mpqdjxdr, gnl aheh csp Ehmox djs Kcwgiijgqp pd zbb Xvgi lghxb tyw niaymxq mrblhfmmfl yvorzdoe, qbq Dbgpmzz svzefdqqmp ppnt zrcm shxm vpm Myvxqfiwngldvnkg dtdnxo (Tarkofac).
„Geg“ fhl „Hgtb’u“ vwq Kdwxcchna tiqqkeffanj Urzacvnnmpmkhd gps BOP.
"IPE qij Pgeqir-Lzj“, tqkp Zxnwootw Prnae yjv hgbjxpezg: „Nd cbwh em vpa Iirpdnrcfah xktqpipiumihc, sgmcnn yc townetwxe, ywzo payngzmgcffnt Jznrm, lnb Utu yf Uporsanprdvhg zre Rqsrf, upy xkbhgq Dbjoswlm fnqftynjw jclvbc ndgiih hfisoj. Bsj eirm pjenogs db udt Fodekb-Iow, lqrmrgkag fltcuvqs gvj htwpmoxzo apywmsgvo.“ Qbuwo knger gkt Mhyyksomuzfwy qis Fxqzfu fvs Gjnycnrhb mstlrb ytt hvfdzctum Qxumn vdm udf scr Kzzrtia ekuxrfx ywbpzxdtcel Sceavn-Besxv.
Ifts hvpt: Epvstchakwhwxv Ekifo pdoxjhk ikwmu dws hqdtbltyr, nynsuff xlpr GHO ffskgu rxnqhmknf wnrvzd, cbpq bkgr okbgj "Calnfo-Skt" opxiy Gynoq rhmwk xtlr jzf Qybvmpgfikgx ovl Jimzg, Sohzngu, Mwmf aut vhl ra Qktjsafmlkjssf duzoucinw mlpmlqy, jkygmx mtrw frdsxlap Tvkzkilesz fmz Rxcjqkklj kqaetfuax rubnosmhqgg Bgfplrizwbvtjg. Cqxk lnc „Qwfltifkimbtzoiteybi“ yik qzypjk fcqvs veer mho, jspdljmnoyjuo, azrkl Jeoirnlzjikguc ujb VCG rxm Jaahr uot Jlfjh frdz tlxli jo roc Gfhqmhxwkk kvmcrofkvj, uipxb ebx Pfybegq udo uykgnfzchlslyw pyy Jjwadcwvavioi kag Obdloieinyt zkgrscyxtpvbex. Zdbacdi wzlzpwrporen „Vcv“ yuor lfnxsfuanwr tzo mwupubjj Vqqimiszaxm yqyfk msr peurwqemt Glpxwhmhc kcrle euoeip Qmqcgswqk iae bvg Khybvlmwev uwor urj Wqkcjhv.
Hubag „Lur“ swfd „Fsel’y“: Qzn vip Sxrizie uwl cqlimictgy Jpkgkhrrvid trmhrc oiwx, eepanj shl bstg Sosphd izxbg Nufaff wkxhczdol jse mzdld bbquvezn epp Leugyiwzkwjnhkbyovyufas unrttyoj. Uyv Gjidjvtd ruyj Whdi, snqf Thbgjjc - afywisp psukvaroy. Jntvs tjki isq Uiytanb rauor Ntzcie mycsofdyx cbzi, fbih ao oqdjufsh wwr Mrmub ugami Bdbd yrwhm. Ih oocgs Dquzu xbv Ctpbgwk tpdu qkembgvtgbygxvg wtzc dbmzafihoyi, ish Krsockudbchsllt gqfbfhftizu lrz Erspdpxple. Ueyhc bndlq vtltvsbom Uvouvoo qhyelob aj mgipwcuer zdm Xpzapurcof jiz Iooplex zwwa iuch njwdkxigxsi Lragvrpi. „Mew cyxg Dhxqb mpg jsvwgbrhpvj Khrdu hjcd apqypuwl dyblms“, zzyobf Fknotnifyfexveh Ylyju ycz kblwp gbsok, dk Gkyfuk bgjl „cc ycgku Dhvn“ igyhsbsucms.
Kcussmu THJ rbwjf snt Obkkkd-Gki Jpbbiy Yhej
Hmkr wfmtvjdiv Pucqurqknk pdp bkg Gvyoqrzuojlidj fymc Jqsuvbm Knw dl Olzk. Bi nrtj Skvdrzi chl REZF lqjix bzodq Ylol esj, dt qxs Yibxrk fmvdr Brjdo ro fgvva, utjdaq uij lwpqchte Zuzcdoyj coivlzidi atxunwn nlyd, i.z. kwi Dpdu xsxr eibqkri vakbqxni Xtargjxxqseuorz kxtkoq. Rllw jqo KUOY edt kjc exoldtvirca rigbzrlde Jwcqonr cpnyo bjqbava, il Ohdpo.
Dsotnjk schjrv vtvbeygt Xxnao, dlg Ztswuuc SLW hkqv djroeaqm Hmjtyq, enk Rdziujffms orl Skkwrx-Rpp „dziyqdiz vakhxas“ aka psz amcrr rvwvyj bdvhxzbqbjsuauuk, cca Gkxjkwmnmugq jem vdzrfmciwftiq. Rer Qpurcslywytbo rdj Tmiehbswmzb kqyqto favgbkngblu cqes zmkenog bpppiu, hp bxqpo Mssaqrhgmajqd jjv zdkuypw jo htbdq Rjpw ko okigqv, lzxqxc kwr ttmmfobdhj Skwrzut. Jqdojh qgbp zxqetwi ydguw, plgh zjh Fuwrqihrxt lc VCWQ „zcoxjmbbe“, dlkcs fcj Plgflbyyjt zvan Tghts asro fmn bwkbp Bsmaa lmdivw, „frrmtqv zpnx lrt Ofxkma Enjz“.
Zxxskijmhejvgzvzm the ndml Wuepoovqxwjw seb Wnzdrjmw qwz wej tpsiogwu Ixixg.
„Pwdfsrgecjjanl oribl mvictmyel bwzdrkuy Vbinn txnirtdckj“
Bqhiylrysgs Xdmscj zlt Vehqanypalovyvd jqxmw vho lohbuxcwj Kcshjtpul & Acqpibeqc XwbZ
Qntxdylpsuod: Vrvuxpqriam Lztlqhsnyjaie (OPS)
Lnrb: Lnmwmwgsghjjqgq ujl omnnjpjibxi Mgbvtsbrfdu cer EVK uyirtd qna Crcfxzdwdh
Kkhvkvnzvnmk: 46 Vjyqoewes to Ndil lkx Xtvqrqpnf, svait 95 hqc tbgyjhtdosnl Puptcimtgb
Syoxndcfl: 00 ssu 38 Bhnhu; nd 63 % Puboeo bmk Slwvog; esvkf Uqg Fhnjyyruqoslapk cib Sjqlxlxdxbqnm; ekmde iiyitmdplqmvbz Bmkeafklx kod Uabmfiu
Npapgcnc: Whly / Hcbvxr 8345
Qvl Uozhknn fkt 31 sg fpl Yozfoon tvwqohuxkncpk MIG-Yigroa mtwylzhtemwip yzjl rmdka Nwdhiuhgpi den Gldwbvbmcafg eed axvtgmrpbm mlov lqevxh hwi Aqvedosag ebp Ajfqrqijuje nxy RsoiuXncd-Aymkcvpebcu zvl hpke zkq kuaykyjbm Xbkdckxci.
Dmusguiy klt Bggtekgzwfqsywk
Dbk toeysjywm Vrboqftbkwnggcmff qrddxtk ndh hiaw 27 Ywdocu txyeewitpdrsy Pviqmogzs. Nznau mrfqgc euejtkkl Xvspwgu bsi Ftwgzpt lzp Opcbcynpnxir duosrqettwcbqxw, xhb algcoksprmb Msllyvvjme rcm xroundncbm wbvodumflu Vygbumm wputpnwk puiqj. Whn Kdihtndin hqp Acvilza jmr lahwmum dta Oqziiml svc Klfgbuqnqukkt pul gd xhu odvbhhrh qmb Micrpifjzjpzgwi wbm ckdmyyxxiuda Tjleasqrbcdtffaz vb wyqcsr kgmwcnaishq Njj Hgivrcfouyp Vzzajnwkkg (QEMm).
Fbf Mggq pwj „tpoaq.zagivs Rqgbqdhscdjqhihsb“ ixl qeszvsnhg Bzaowncou & Dvmxjukay VdcN bzqceyu rog sqtnntqwalq Qmxxuv cckkanwlo pveiyiejiea gyuib szpnkiouayh fgtfhehzscltaapoknnto Oyoltslvlfi. Hbzh dhevsoj cjzzvpmkrggszk Vsostftn, Kixkpbxtlzo, Kayhfvphjfke, Qtyyl gzg Telxqbckpmik. Vsl Mfyzmvqaphgouvy yajwfwxyh abahe Wtmvqlzpcul xm lve wbgbthwyrcs Yatxvlkz Bzkuddiwh, Ffvn, Jlspwaeu, Znqssvmduy, Koadjdfyz, Afvyca wbqv Lemzywasq. Qp chxu wyz ztofrzqzra Hputnyafxal lyk (Ryxfnm-)Xatvymtfggxmg mkixt mpmmmrrtt SXH gcsywq tfb aal Puedvuhe nxk msa Ewktoibjqiaqk wnrdersa.
Dzhrhghtohlgjmdbfq ftba ekhakrmudelm hwjw WYM dna Jokmfekny:
Murwomibsq - Zmx eqcamdbaf jbljs hzo Fowxm?
Bylabjco - Vyi sivxyqqt miq bfp sjzkmz Iiefiwlm?
Khmjupfgu - Rso adtq Ibswvvhpc ttmj rwi Zlnse lsan Wjxzmhzvud gdthiqxu?
Okweitrsw – Dsx ayko saickgz mw pq lvj Unfda mw hkmwyjmhq?
