Unveils strategy to extend its leading experiences for customers and employees into the latest digital spaces, with a committed investment of tens of millions of dollars
The Emirates Pavilion at Expo 2020 Dubai will be repurposed into a centre for innovation, including the development of the airline’s metaverse and NFT projects
Emirates’ move aligns with Dubai and the UAE’s strong advancements in building its digital economy, and initiatives relating to virtual assets, artificial intelligence, and the latest technologies in the business environment and for everyday consumer services
Emirates will soon launch NFTs and exciting experiences in the metaverse for its customers
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