Seit mehr als zwei Jahrzehnten erforscht die KidsVerbraucherAnalyse (KidsVA) die Mediennutzung und das Konsumverhalten von Sechs- bis 13-Jährigen. Hierfür wurden 2014/2015 insgesamt 2.494 Doppelinterviews in deutschsprachigen Haushalten mit je einem Kind und einem Haupterzieher geführt. Die zufällig ausgewählte Stichprobe steht repräsentativ für 5,75 Millionen Kinder und Jugendliche in
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