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  • Sarah Newcombe
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Professional English language training from EF Education First helps Xiamen Airlines take off

(lifePR) (Xiamen, ) Xiamen Airlines, China's first privately owned airline has chosen EF Corporate Language Learning Solutions (EF CLLS, ef.com.cn/loc) to provide three years' of English language training for their staff. The decision to invest in the training was spurred by Xiamen Airlines joining the SkyTeam Alliance in November 2012. This placed new demands on the Airline in terms of the global service standards expected. Xiamen hopes that, with EF's training, they will achieve better communication with international customers, and become more aligned with the global service standards.

On June 26th, EF and Xiamen Airlines hosted a ceremony to mark the launch of the language training program. Among those attending the ceremony were: Johan Nordqvist, VP of EF CLLS, Asia Pacific Region; Enio Ohmaye, Chief Technology and Experience Officer of EF; Mr Chengbao Cai, Vice General Manager of Xiamen Airlines; Mr Zhiyang Kang, General HR Manager of Xiamen Airline; and training executives from various departments. At the ceremony, Mr Cai mentioned that Xiamen Airlines joined the SkyTeam Alliance the end of 2012 to become the 19th member Airline. The SkyTeam Alliance flies to 1,000 destinations in 187 countries, and operates some 15,500 daily flights. Joining the Alliance brings with it many benefits; it offers more convenience as "passengers can get to 80% of the countries in the world by transferring just once within the SkyTeam Alliance". It also offers Xiamen Airlines the opportunity to learn from other world-leading Airlines within the Alliance such as Delta Airlines, KLM Royal Dutch Airlines, Air France, Korean Air, etc. Better English language and communication skills will be key to this education process, which is why Xiamen Airlines appointed EF Education First as their language training provider for the next 3 years. In addition, another one of Xiamen Airlines's goals, is to promote Chinese culture through their cabin service. Being able to communicate well in English will be a great step forward in this regard.

Johan Nordqvist, VP of EF CLLS, Asia Pacific Region, explains: "Every year EF will offer English language training for over 1000 Xiamen Airline staff including those in customer-facing roles as well as management working at the headquarters. The aim of the training is to improve overall service quality and management efficiency within the company. The training format will combine both online courses and offline practice, to fit the variable schedules of Xiamen Airline's staff. No matter where they are, as long as they can connect to the Internet, learners can log into EF's online school and get access to EF's innovative aviation content, private and group teacher-led lessons, and 24/7 professional teacher support".

Training content available will include Aviation English and a specially designed course for Cabin Services. EF and Xiamen Airlines will work together on the development of further courses based on feedback and staff demands.

Mr. Cai, Vice General Manager of Xiamen Airlines, stated: "Chinese Aviation is one of the fastest growing markets and one with great potential in the global Aviation industry. We entered this partnership with EF to help us to fulfill this potential. We believe EF's language training this will help us to develop both the professional skills of our staff and our global vision as a whole. With EF's expertise in the language training arena and support from our peers within the industry, we feel this could be a new dawn for Xiamen Airline's global development."

EF has an excellent track record of language training for the Aviation industry. In addition to Xiamen Airlines, EF has conducted English training for Air China, China Southern, the Beijing Capital Airport, Shanghai Pudong International Airport, and East China Air Traffic Control. The fact that so many high profile Aviation organizations have chosen EF as their language training partner really highlights the quality of EF's language learning solutions.

About Xiamen Airlines

Xiamen Airlines, established in 1984, is the only Chinese airline featuring an all-Boeing fleet. It currently operates a fleet of 90 aircraft with a total of 14,610 seats, and an average airplane service age less than five years. The flight network is comprised of 218 domestic routes, and 26 international and regional routes, offering over 3,200 weekly flights originating from Xiamen/Fuzhou to all major municipalities.

Visit: http://www.xiamenair.com

EF Education First Ltd.

EF Corporate Language Learning Solutions, an EF Education First company, is the world leader in corporate language training for multinational businesses and public sector organizations. Over 1,500 organizations and 15 million students worldwide have put their trust in us for a reason - we have proven time and again that our training solutions generate real results. With a worldwide network of offices in over 50 countries, executive language institutes in Cambridge and Boston, and the world's most advanced online, on-demand language school, EF provides the highest returns on language training investments. For more information on EF Corporate Language Learning Solutions please visit: http://www.ef.com/corporate