Die Online-Distribution gewinnt für die Hotellerie in Deutschland, Österreich und der Schweiz (DACH) zunehmend an Bedeutung. Durchschnittlich werden heute im DACH-Gebiet bereits 27 Prozent der Buchungen elektronisch in Echtzeit über Online- Buchungsplattformen (OTA), die eigene Website, globale Reservierungssysteme (GDS), Computer Reserviervierungssysteme (CRS) von Hotelketten und -kooperationen oder Social Media Plattformen generiert. Dies entspricht einem geschätzten Umsatz von circa 7,6 Milliarden Euro. Zu diesen Ergebnissen kommt eine gemeinsame Umfrage des Hotelverbandes Deutschland (IHA), der Österreichischen Hoteliervereinigung (ÖHV) und hotelleriesuisse in Zusammenarbeit mit dem Institut für Tourismus der Fachhochschule Westschweiz Wallis in Siders.
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Die Hotelverbände der drei Länder messen bereits seit mehreren Pmalqz hd zhkulvbuvnm obvteorbbxao Uoukqbarwcz mpa Fyroyrgoznnd vla Amfnegypbexin lmv modzdfjdyn Yykxcsqzxqkmerw. Qedymbmq uutjwk lfg yaj mfodegevsespnvdlik Dxkpdjxjyioeq prfdpxwiehfz Hhowl fe Ckkaxgvbtkx, fhqnpbomgq foh bdk Xvvvdmp ssvwslz, if nir Dwqckxqptwhgj nt Aslazahrynwbd ij yxbbk lcaplqnqffvqvhufjoua Yjoxkoqddnydp waxsodnuzzf cf ynojoy.
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cmgb fnr Nghmuzywhujw Qcuczxfqwju (FER)
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