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BAVARIA gets a dream start at boot 2012!
The world premieres for the SPORT 39 and VISION 46 were particular highlights at the show. Both of these new models from the Giebelstadt shipyard correspond exactly to the Zeitgeist and current customer tastes - something confirmed by the amount of interest and trade show orders.
The presentation of the new, sporty B/ONE, a 23-foot sailing yacht (available from April 2012) aroused a considerable amount of surprise and interest and proved to be a media coup. The B/ONE is BAVARIA's first ever model for the daysailer segment. Its easy handling, excellent performance and modest entry pricing will certainly appeal to its young target group. The B/ONE was presented to around 25 journalists and numerous customers - the event became a boot 2012 highlight and caused great commotion.
On the BAVARIA stand, there were also exclusive images and film footage of the new, luxury BAVARIA motorboat range, which is available from spring 2012. The first model in the series, a 42-foot flybridge motorboat, impressed visitors and experts alike with its innovative features and luxurious finish. Following its keenly-awaited launch this spring, this new range will contribute to Bavaria's international sales and further strengthen the brand's growth.
"The response at this year's boot allows us to hope for a positive year for the whole industry", said Dr Jens Ludmann, CEO BAVARIA Yachtbau GmbH. "The interest in BAVARIA products and a near doubling of trade fair orders, proves that we are on the right track to further expand our market leadership in Germany and achieve great success in 2012."
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