Samstag, 18. November 2017

  • Pressemitteilung BoxID 666419

Future meets future

B3 biennale is guesting at FOUR Frankfurt from November 29 through December 3

Offenbach/ Main, (lifePR) - Attention guaranteed: This year, B3 will be moving into the heart of downtown Frankfurt, with the B3 festival center locating to what will soon be the city’s new FOUR Frankfurt high-rise district. Four new high-rises are scheduled to be built there by 2023 on what was once the Deutsche Bank complex between Grosser Gallustrasse, Junghofstrasse and Neue Schlesingergasse. This project will breathe fresh life into the banking district, lending the downtown area a new coherence.

“Here, the future of the moving image will meet the future of urban design,” comments Prof. Bernd Kracke, President of HfG and Artistic Director of B3. “We would like to offer our heartfelt thanks to Groß & Partner for making the site available to us.”

The events taking place from November 29 through December 3, 2017 will cover a total area of some 5,000 m². It will be held in the 1950s building complex on Junghofstrasse in what used to be the Deutsche Bank executive suite and the Hermann Josef Abs Hall, and will feature the keynote exhibition, “On_Desire”. The show will be presenting new positions and moving image works on the central B3 topic by 50 national and international artists and will be focusing on all aspects of human desire – love, greed, lust and longing. The building will also be home to the B3 festival center with food, drink and a bar, a VR and a dome movie theater, various conference formats, and a B2B section, Campus/Markt.

B3 2017

The B3 Biennial of the Moving Image takes place from Nov. 29 to Dec. 3, 2017 – for the third time. Taking as its focal theme „On Desire”, in Frankfurt and the Rhine-Main region 250 invited outstanding national and international players from the worlds of art, the media, and technology will present their projects and ideas. Their fields: art, TV/film, Gaming, VR/AR and Robotics. In the framework of the exhibition modules of Parcours, Festival and Campus/Market, they will reflect politically, aesthetically and technologically the latest trends relating to the moving image. In 2017, B3 will focus geographically on North America, Canada, China and Israel, presenting the most innovative and creative artists and contributions from the moving-image sectors in these countries.

The Biennial’s objective: first to forge a broad, interdisciplinary, cross-genre alliance for the moving image and second to offer the international creative and cultural scene an over-arching platform of interaction and business.

The B3 Biennial of the Moving Image is organized by the Hessen State University of Art and Design (HfG) in Offenbach. B3 is funded by the Hessen State Ministry for Higher Education, Research, and the Arts (HMWK), the Hessische Landesanstalt für privaten Rundfunk und neue Medien (LPR Hessen) and the City of Frankfurt/Main. B3 is sponsored by Kulturfonds Frankfurt Rhein Main, the Creative Hub Frankfurt, Wirtschafts Förderung Frankfurt (Frankfurt Economic Development GmbH), and Sparda Bank.

The Central Academy of Fine Arts in Beijing (CN), the College of Design & Innovation at Tongji University Shanghai (CN), the Sichuan Institute of Fine Arts in Chongqinq (CN), Zurich University of the Arts (Switzerland), Yale University (USA), and Laval Virtual (F) are all international cooperation partners.

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