Umbau des Unternehmens Richtung Elektromobilität und Digitalisierung
Audi setzt beim Wandel auf das eigene Team und langfristige Personalplanung
Fort- und Weiterbildungsbudget von einer halben Milliarde Euro bis 2025
Agilere Strukturen, klare Kommunikation, Vertrauen und Freiräume
Wie organisiert Audi die Transformation für seine Mitarbeitenden? Mit klaren Zielbildern, neuen Strukturen und offener Kommunikation, getragen vom gemeinsamen Audi Spirit. Ein Gespräch mit Personalvorständin Sabine Maaßen und dem Organisationssoziologen Stefan Kühl.
Audi erlebt zurzeit den wohl größten Wandel in der Unternehmensgeschichte. Was sind die Chancen und Herausforderungen bei der Transformation eines so großen, traditionsreichen und hochspezialisierten Unternehmens wie Audi?
Sabine Maaßen: Ja, wir befinden uns tatsächlich in
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