Key Findings:
Die zahlreichen Beschränkungen des öffentlichen Lebens führen zu einem insgesamt höheren TV- und Streaming-Konsum als vor Beginn der Corona-Krise
Besonders ältere Zuschauer sehen deutlich mehr und länger fern
Streaming-Nutzung steigt in allen Zielgruppen
Nachrichten sind ungebrochen prominent in allen Alterszielgruppen
Information und Entertainment gehören zu den Kernkompetenzen des linearen TV und stellen dies in Zeiten von Corona unter Beweis
Junge Zielgruppen nutzen punktuell und differenziert
Tiefenpsychologische Studie des rheingold salons zeigt, dass Fernsehen hilft, den Corona-Alltag besser zu meistern
Werbung soll Normalität darstellen – soll umwerben und überraschen
Charts unter agf.de/service/presse
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Die zahlreichen Beschränkungen des öffentlichen Lebens führen zu einem insgesamt höheren TV- und Streaming-Konsum als vor Beginn der Corona-Krise
Besonders ältere Zuschauer sehen deutlich mehr und länger fern
Streaming-Nutzung steigt in allen Zielgruppen
Nachrichten sind ungebrochen prominent in allen Alterszielgruppen
Information und Entertainment gehören zu den Kernkompetenzen des linearen TV und stellen dies in Zeiten von Corona unter Beweis
Junge Zielgruppen nutzen punktuell und differenziert
Tiefenpsychologische Studie des rheingold salons zeigt, dass Fernsehen hilft, den Corona-Alltag besser zu meistern
Werbung soll Normalität darstellen – soll umwerben und überraschen
Charts unter agf.de/service/presse
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