Die neue Markenmacht heißt Multisensorik. Verpackungen müssen heute nicht mehr nur gut aussehen, sondern mindestens noch einen Sinn zusätzlich ansprechen. Sie müssen entweder gut riechen, sich einzigartig anfühlen oder beim Öffnen einen unwiderstehlichen Ton erzeugen, der den Appetit anregt und die Verkaufszahlen ankurbelt.
Kleider machen Leute, Verpackungen machen Marken. Dies ist längst bekannt.Wenn aber Umsätze stagnieren und Marktanteile verloren gehen, ist Eile geboten. Neue Kaufimpulse müssen gesetzt werden. Die Frage aller Fragen bleibt dabei stets gleich: Wie kann ich mich vom Wettbewerb abheben.Differenzierung lautet das Schlagwort.
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Kleider machen Leute, Verpackungen machen Marken. Dies ist längst bekannt.Wenn aber Umsätze stagnieren und Marktanteile verloren gehen, ist Eile geboten. Neue Kaufimpulse müssen gesetzt werden. Die Frage aller Fragen bleibt dabei stets gleich: Wie kann ich mich vom Wettbewerb abheben.Differenzierung lautet das Schlagwort.
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