Freitag, 01. August 2014


Efficient direct online sales cuts distribution costs for hotels

At the ITB, protel reveals how, with the help of protel's new web booking engine and a search-engine-optimized website, hotels can sell rooms commission-free

(lifePR) (Dortmund, ) Boosting online sales yet decreasing distribution costs is a central aim of the hotel industry but often clashes with the current market situation. In cooperation with the advertising agency Karl & Karl, German hotel software provider protel will demonstrate how to counter the hegemonic power of booking portals with efficient direct online sales at the ITB 2012 in Berlin.

"More direct sales!" More and more upset hoteliers chime in with this demand since booking portals just recently increased commissions. Being faced by an ever increasing imbalance of power, a growing number of hoteliers look for alternatives and refocus on classic sales and distribution strategies such as fostering the brand and strengthening customer loyalty by more personal service. A search engine optimized hotel website and a sophisticated technical booking solution add to the potential success of direct sales via the hotel's own online booking channels.

At this year's ITB, German hotel software provider protel presents a perfected solution for commission-free bookings on the hotel's website. This solution, the fourth version of protel's Web Booking Engine "WBE 4.0", was designed with the guest in mind. To showcase the product in the most attractive way possible, protel attached great importance to usability, shop-inspired user guidance and extensive options. Thus, selectable combinations of rate and room type on sales-optimized product pages make sure that all guests find what they're looking for. Flexible pricing with selectable options such as 'early check-in' or 'late check-out' will lead to a measurable increase in sales via the hotel's website.

In order for the guest to find the hotel - and its booking function - on the Internet, an appealing and search engine optimized website is indispensable. protel's cooperation partner Karl & Karl specializes in designing such websites. On the occasion of the protel WBE 4.0 launch, the agency grants all protel customers a discount of ten per cent on a new website design. Customers who are already working the protel WBE 3.0 will receive three vouchers for online training when updating to version 4.0.

"Our new protel WBE 4.0 makes booking on a hotel website an enjoyable shopping experience. And the professional services offered by our cooperation partner Karl & Karl are an ideal complement," says Jessica Lohmann, Marketing Manager for protel hotelsoftware GmbH. Wolf-Thomas Karl, Partner of Karl & Karl, is also pleased with the cooperation: "Yes, we complement each other very well. protel highly values reliability and personal service for their customers. And besides offering the best services, this is what characterizes a family owned business like ours."

For more information please visit protel hotelsoftware GmbH on March 7 - 9 in hall 8.1, booth 103 at the ITB 2012 in Berlin.

About Karl & Karl

Karl & Karl features complete corporate identity projects and specializes in cutting-edge web design. They offer online and offline public relations services and cover social media marketing opportunities. The Karl & Karl photography services comprise stock photos as well as top-notch action and still life photography. Daniel Alexander Karl is the general manager of the agency; Karl & Karl services a wide range of customers from a very diverse background.

http://www.karl-karl.com
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Über protel hotelsoftware GmbH

protel develops and sells technology and service solutions specifically and exclusively for the hotel industry and related sectors. The consistent focus on the demands of a single industry makes protel one of the most experienced and successful providers of professional hotel management systems. Whether you are looking for on-premises software or a web-based and on-demand Cloud solution, the protel product range covers the full industry spectrum, from small independent hotels to hotel chains with a global presence. More than 7,000 hotels and hotel management schools in 70 countries attest to protel's high-level expertise, profound ingenuity and trusted reliability.

http://www.protel.net.

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