"Thanks to its rapid growth, large format prints have slowly but steadily become one of our core products," says Dr Michael Fries, CEO of the German print giant. In 2015, the annual demand for these products increased exponentially. "Large-scale outdoor advertising is now part of a modern marketing mix. We continue to invest in this area in order to meet our customers’ demands both at present and in the future, " said Fries.
Five years of large format printing
Onlineprinters GmbH first opened its Large Format Printing (LFP) facilities in January 2011. Among its large range of products, Onlineprinters offers advertising boards and exhibition displays, such as roller banners, wallpapers, tarpaulins for fences and scaffolding, flags and banners. A total of nineteen employees are in charge of processing the orders received on 15 international online shops from all over Europe. Much like the wide array of paper stocks used for other printed products, the LFP division uses a varied mix of materials such as PVC tarpaulin, Plexiglas®, flag fabric and composite boards. The department also takes over the further processing of the products, including the cutting of prints, tarpaulin eyelets and banner hems and ensures all products are printed according to the highest quality standards.
The industrial production of large format prints results in a high-quality and cost-effective model, no matter the size. In addition, there is enough room for customisation and personalisation: bespoke sizes with millimetre precision and same-day print (production on the same working day the order is placed) are available.
Onlineprinters produces large format prints on modern HP and Durst digital presses and uses odourless, environmentally friendly latex inks. The company was the world's first buyer of the Durst Rho 312R, a high-speed UV roll-to-roll printing press for the printing of mesh and PVC tarpaulins.
Video „A look behind the production at Onlineprinters“:
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