"Scommettere è il nostro sport" - with this claim Interwetten, the well-known sports betting provider steeped in tradition, has entered the Italian market. Founded in 1990 in Vienna, the company became officially licensed on 1st March by the Italian regulative authority AAMS. The website www.interwetten.it was launched immediately.
"We are delighted and proud of the milestone we have reached in securing an official license for Italy, taking a further step in the dynamic development of Interwetten," said Interwetten Managing Director Dr. Birgit Bosch on the company receiving official authorisation from the Italian regulatory authority AAMS to operate as a state licensed sports betting provider. Interwetten is one of Europe's biggest private online providers, having amassed more than one million registered customers worldwide since it was founded in 1990. With the new Italian version of the website, Interwetten now offers its products and services in a total of 10 languages. In addition to sports betting, the Interwetten Online-Casino and countless Online-Games feature in the company's portfolio.
"Italy is one of the most traditional and expansive betting markets in Europe. It is therefore a logical and significant step for Interwetten as a leading provider to conquer the Italian market by means of obtaining an official state license," continued Bosch. "Alongside our attractive sports betting offer, we will soon present the Italian customer with Interwetten's comprehensive Online-Casino and many further exciting Online-Games," revealed Bosch when explaining what will be available at Interwetten.it.
Security and top customer service cornerstones to success
Of the bookmakers in Europe, Interwetten ranks among the best known and richest in tradition, yet it stands out from the pack thanks to high security standards, top odds, a comprehensive Live Betting offer and multiple award winning customer service. Italian-speaking staff will be available 365 days a year online as well as via telephone to assist Interwetten's Italian customers. "Combining these endeavours with our state-of-the-art, high-quality products, we aim to reach customers in Italy, who value the security, top odds, reliability and the customer service of a provider," added Bosch.
Serie A - Sponsoring accompanies market entry
Interwetten's market entry in Italy will be accompanied by a host of marketing measures. On 17th March, as part of the build-up to the Serie A fixture FC Parma versus AC Milan, the company will announce its first partnerships with a total of five top-flight clubs: Udinese Calcio, FC Parma, Novara Calcio, AC Siena and US Lecce. These cooperation partnerships will increase the recognition of the Interwetten brand via comprehensive visibility within the scope of television coverage and an online presence on the official club websites.
"We are delighted and proud of the milestone we have reached in securing an official license for Italy, taking a further step in the dynamic development of Interwetten," said Interwetten Managing Director Dr. Birgit Bosch on the company receiving official authorisation from the Italian regulatory authority AAMS to operate as a state licensed sports betting provider. Interwetten is one of Europe's biggest private online providers, having amassed more than one million registered customers worldwide since it was founded in 1990. With the new Italian version of the website, Interwetten now offers its products and services in a total of 10 languages. In addition to sports betting, the Interwetten Online-Casino and countless Online-Games feature in the company's portfolio.
"Italy is one of the most traditional and expansive betting markets in Europe. It is therefore a logical and significant step for Interwetten as a leading provider to conquer the Italian market by means of obtaining an official state license," continued Bosch. "Alongside our attractive sports betting offer, we will soon present the Italian customer with Interwetten's comprehensive Online-Casino and many further exciting Online-Games," revealed Bosch when explaining what will be available at Interwetten.it.
Security and top customer service cornerstones to success
Of the bookmakers in Europe, Interwetten ranks among the best known and richest in tradition, yet it stands out from the pack thanks to high security standards, top odds, a comprehensive Live Betting offer and multiple award winning customer service. Italian-speaking staff will be available 365 days a year online as well as via telephone to assist Interwetten's Italian customers. "Combining these endeavours with our state-of-the-art, high-quality products, we aim to reach customers in Italy, who value the security, top odds, reliability and the customer service of a provider," added Bosch.
Serie A - Sponsoring accompanies market entry
Interwetten's market entry in Italy will be accompanied by a host of marketing measures. On 17th March, as part of the build-up to the Serie A fixture FC Parma versus AC Milan, the company will announce its first partnerships with a total of five top-flight clubs: Udinese Calcio, FC Parma, Novara Calcio, AC Siena and US Lecce. These cooperation partnerships will increase the recognition of the Interwetten brand via comprehensive visibility within the scope of television coverage and an online presence on the official club websites.
