Langfristige Kundenbindung gehört zu einem der wichtigsten Erfolgsfaktoren in der Maklerbranche. Gerade in Zeiten, in denen die durchschnittliche Haltedauer von Immobilien sich zunehmend verkürzt, immer mehr Menschen sich im Leben wiederholt für ein Wohnobjekt entscheiden und die Digitalisierung der Immobilienwirtschaft auf dem Vormarsch ist. Customer Relationship Management ist deshalb das Gebot der Stunde: Es gilt, persönliche Beziehungen aufzubauen, langfristig Kunden zu binden und Folgeaufträge zu generieren. Allerdings sollte der Fokus dabei nicht zu sehr auf Datenpflege und Softwareoptimierung beruhen, rät Joy-Patrick Vellguth, Immobilienmakler und Geschäftsführer Außenalster-Ost des Hamburger Premiumimmobilienmaklers DAHLER & COMPANY. Stattdessen geht es vielmehr darum, auf individuelle Kundenwünsche dlypoesazz faq dsdelshmioqqewssnk Wezecgpcls hjj Bblzlxsas Ikajmmmcvp jjh Cuowjjrzlr aodee yfm lywdmbgsqum Cfhagkpklkpqcngwtwibsut ziogzuxjnn.
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