Mittwoch, 26. November 2014


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Cannes Lions to launch young lions creative academy with Bob Isherwood

(lifePR) (London, ) The Cannes Lions International Festival of Creativity will introduce a brand new academy at the 2012 Festival, taking place from 17-23 June in Cannes, France.

The Young Lions Creative Academy with Bob Isherwood will see him taking the helm as Dean of the Academy and will offer 35 young creatives, aged 28 or under, the un-rivalled opportunity to become part of an intensive week-long programme designed to develop rising talent and expand their personal creativity. The Academy will focus on how to encourage and develop creative thinking, how to evaluate and validate new ideas and how to innovate and make them happen.

In combination with the unique networking and learning opportunities offered by the Festival's seven-day content programme, Academy students will work to a bespoke schedule with exclusive presentations from leading creative thinkers both in and outside of the advertising industry. Further highlights will include guided access to the jury rooms for an insight into the judging process and full access to the Young Lions Zone and the Young Lions Party.

"An agency's long term success is dependent on the talent behind it and by investing in this talent today, agencies and their clients will reap the rewards in the future. Cannes Lions is a Festival that truly believes in nurturing and recognising talent and we are proud that we can help with this investment in the future of creative talent. It's fantastic to have someone of Bob's calibre on board; an incredibly talented and respected creative, it will be great to work with him to launch the new Creative Academy," said Steve Latham, Director of Talent & Training for Cannes Lions.

Bob Isherwood's long-standing career in the ad world most notably saw him spend 12 years at Saatchi & Saatchi as Worldwide Creative Director where he helped to reinvent the agency. It was under his leadership that the network won almost 8000 significant awards. Bob won Australia's fist ever Gold Cannes Lion for Film and has been elected into the Clio Hall of Fame in the US, and the Writers and Art Directors Hall of Fame in Australia. Alongside his agency career, he has established a programme for under privileged students called the Victor Greenhalgh Scholarship Programme and has also acted as Creative Chairman for the UN/IAA Climate Change Initiative.

Commenting on his appointment as Dean of the Academy, Bob said, "I'm really thrilled to be taking this on. It's such a unique opportunity to help young upcoming stars to further develop their creativity, as well as opening them up to some of the skill sets they will need as they continue to grow. I don't think anything quite like this Creative Academy exists in the industry today on an annual basis. At least not the special experience we have planned in our heads anyway."

There is no additional charge to attend the Young Lions Creative Academy with Bob Isherwood other than the standard Young Creative registration fee which is €1,199. Places are available on application and anyone interested in being involved should send their CV to Steve Latham, stevelatham@canneslions.com. Further information on the Academy can be found here.

Bob Isherwood Biography

Australian born Bob Isherwood's long standing career in the ad world most notably saw him spend 12 years at Saatchi & Saatchi as Worldwide Creative Director where he helped to reinvent the agency. It was under his leadership that the network won almost 8000 significant awards.

Bob's work has been documented in many books and endorsed by the industry's most prestigious national and international award shows. He won Australia's first Gold Lion for Film at the Cannes Lions International Festival of Creativity and is one of the few people to have ever won a British Design and Art Direction gold award for advertising. Bob has been elected to the Clio Hall of Fame in the US, and the Writers and Art Directors Hall of Fame in Australia.

Bob has served as President of the Film and Press and Poster juries at the Cannes Lions International Festival of Creativity. In 2007 he received the Clio Lifetime Achievement Award "in recognition of outstanding and ongoing contribution by an individual who is leading the industry forward". In December 2007, Bob received the first ever Honorary Doctorate in Communications from RMIT at a ceremony at the Melbourne Telstra Dome. In 2008, he was invited to contribute to the "Australia 2020" initiative.

Alongside his agency career, he has established a fund for under privileged students called the Victor Greenhalgh Scholarship Program and has acted as Creative Chairman for the UN/IAA Climate Change Initiative.

Bob is co-author of the book World Changing Ideas and an adjunct Professor at Vanderbilt University in Nashville, Tennessee, where he lives.

59th Cannes Lions International Festival of Creativity, 17-23 June 2012, Cannes, France:

The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.

As the most prestigious international annual advertising and communications awards, over 28,800 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honouring the most creative Film, Print, Outdoor, Interactive, Radio, Design, Promo & Activation, Film Craft, Mobile, Branded Content & Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium and Creative Effectiveness ideas.

The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Close to 9,500 delegates from 95 countries attend seven days of exhibitions, screenings, as well as 57 high-profile seminars, 20 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.

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Key Dates 2012:
Delegate Registrations Open
Entries Open
Creative Effectiveness Lions Deadline: 17 February 2012
Entries Deadline: 9 March 2012
Festival Dates: 17-23 June 2012
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