The new prices will go into effect on 01 Dec for Truck & Bus tyres and 01 Jan 2017 for Car/Motorcycle tyres. The revisions are non-linear and vary across the different product ranges.
Bridgestone is recognised in Europe for offering premium quality products at competitive pricing when compared to other premium brands. As the company continues to invest in its brand, in new products, capacity and people, the end-user’s willingness to pay is also increasing step by step. It is now time to adjust prices upwards in small steps while maintaining a good level of competitiveness in the premium segment.
Laurent Dartoux, Senior Vice President, Sales and Marketing said, “Over the last years, the dealers selling our tyres have done an amazing job in explaining to the end user why the Bridgestone brands are the best option for them. We are planning to keep enhancing the Bridgestone brand and product power while remaining competitive in the markets we serve.
“In the dynamic European market, the best approach for us has been multi-faceted investment to improve the value of our product line to the tyre users. Our Bridgestone essence is Serving Society Through Superior Quality and we believe our expanding tyre range fully demonstrates this sentiment.”