FootJoy, the #1 Shoe and Glove in Golf, has unveiled a number of performance upgrades and styling improvements to its market-leading 'Big Four' golf shoe categories ahead of the 2013 golfing season. Part of the most complete FJ product-line ever, and trusted by professionals and amateurs worldwide, the immensely popular FJ ICON(TM) , XPS-1(TM) , DryJoys Tour(TM) and FJ Sport(TM) families have all been upgraded to provide the consumer with an even greater choice of patterns and modern colours along with a multitude of cutting-edge technologies.
"At FootJoy we continually strive to provide the consumer with fashionable designs fused with the very latest performance technologies, so they can look and play their very best in all conditions," commented Russell Lawes, European Marketing Manager -FootJoy. "With these upgrades we truly believe we have a golf shoe to suit the individual characteristics of all golfers. After all, you only have to look at the PGA and European Tour to see our brand ambassadors excelling on a weekly basis in all four of these styles."
The 2013 iteration of the company's flagship FJ ICON family sees the introduction of new upper patterns and outsole cosmetics alongside the latest technological advancements, to deliver optimum comfort, stability and traction. Inspired by FJ's rich heritage, this fashionable category offers exquisite styling throughout, utilising premium full grain leathers and luxurious calfskin detailing for a premium look. The Outsole technology includes a perforated Alloy ICON Torque Bar for unrivalled support, stability and power. Developed to create the ultimate experience for the feet of the world's elite tour professionals, FJ ICON is worn in competition by numerous FJ brand ambassadors, including Luke Donald, Lee Westwood and current Masters Champion, Bubba Watson.
Since its launch a year ago, the cutting-edge XPS-1 golf shoe has made somewhat of an impact amongst golfers looking to take advantage of the unsurpassed levels of platform stability that its cutting-edge Xtreme Outsole design provides. Three-time Major Champion, Padraig Harrington and PGA Tour winner, Jason Dufner have both excelled in this design that creates an ultra-wide platform under foot for maximum ground contact and traction where it matters most. Full grain leather uppers utilising the ECL(TM) (Extreme Comfort Leather) Leather system by Pittards® combined with Armor-Tan(TM) Abrasion resistance for extremely soft and breathable comfort without the use of a membrane. The 2013 range incorporates two new colour options; White/Green and Black and all over black to sit alongside the existing popular White/Black/Silver style.
With over 20 years of experience in product engineering and innovation, the new DryJoys Tour range employs the latest evolution in performance footwear. Featuring next generation stability PODS(TM) technology, enhanced OptiFlex(TM) zones and a TPU-infused midsole and outsole, this timeless design offers the perfect balance of flexibility and stability. Incorporating feedback from FJ staff players, including Steve Stricker and Zach Johnson, the updated collection showcases new traditional and contemporary upper patterns and can also be purchased with the BOA L4 Closure System for an exceptional fit that can be easily altered during the round.
Offering outstanding levels of 'Sports' performance, FJ Sport remains as popular choice as ever amongst the game's most dynamic players, including brand loyalists Adam Scott and Matteo Manassero. For 2013, the shoe features a completely new advanced outsole technology that incorporates a lightweight moulded EVA midsole and TPU outsole for soft underfoot cushioning with firm platform stability. An additional Forefoot FlexZone generates outstanding flexibility and optimum traction. A fresh new Sports Upper pattern further enhances the overall athletic appeal of a shoe that is available in five contemporary colours as well as being on offer with the innovative BOA L4 Closure System.
Whether it is the all-round excellence of the FJ ICON(TM) , the Xtreme Platform Stability of the XPS-1(TM) , the reliability and consistent performance of DryJoys Tour(TM) , the sports performance of the FJ Sport(TM) or the multi-functional Contour Casual, FootJoy remains the overwhelming favourite for golfers of all abilities around the world.
FootJoy®. The #1 Shoe and Glove in Golf
For more information on all FootJoy please visit www.FootJoy.co.uk
Twitter: @FootJoyEurope
Facebook: www.facebook.com/footjoy
Further information is available from James Lovett at the Professional Sports Group on 01276 858930 (e-mail jamesl@profsports.com)
"At FootJoy we continually strive to provide the consumer with fashionable designs fused with the very latest performance technologies, so they can look and play their very best in all conditions," commented Russell Lawes, European Marketing Manager -FootJoy. "With these upgrades we truly believe we have a golf shoe to suit the individual characteristics of all golfers. After all, you only have to look at the PGA and European Tour to see our brand ambassadors excelling on a weekly basis in all four of these styles."
The 2013 iteration of the company's flagship FJ ICON family sees the introduction of new upper patterns and outsole cosmetics alongside the latest technological advancements, to deliver optimum comfort, stability and traction. Inspired by FJ's rich heritage, this fashionable category offers exquisite styling throughout, utilising premium full grain leathers and luxurious calfskin detailing for a premium look. The Outsole technology includes a perforated Alloy ICON Torque Bar for unrivalled support, stability and power. Developed to create the ultimate experience for the feet of the world's elite tour professionals, FJ ICON is worn in competition by numerous FJ brand ambassadors, including Luke Donald, Lee Westwood and current Masters Champion, Bubba Watson.
Since its launch a year ago, the cutting-edge XPS-1 golf shoe has made somewhat of an impact amongst golfers looking to take advantage of the unsurpassed levels of platform stability that its cutting-edge Xtreme Outsole design provides. Three-time Major Champion, Padraig Harrington and PGA Tour winner, Jason Dufner have both excelled in this design that creates an ultra-wide platform under foot for maximum ground contact and traction where it matters most. Full grain leather uppers utilising the ECL(TM) (Extreme Comfort Leather) Leather system by Pittards® combined with Armor-Tan(TM) Abrasion resistance for extremely soft and breathable comfort without the use of a membrane. The 2013 range incorporates two new colour options; White/Green and Black and all over black to sit alongside the existing popular White/Black/Silver style.
With over 20 years of experience in product engineering and innovation, the new DryJoys Tour range employs the latest evolution in performance footwear. Featuring next generation stability PODS(TM) technology, enhanced OptiFlex(TM) zones and a TPU-infused midsole and outsole, this timeless design offers the perfect balance of flexibility and stability. Incorporating feedback from FJ staff players, including Steve Stricker and Zach Johnson, the updated collection showcases new traditional and contemporary upper patterns and can also be purchased with the BOA L4 Closure System for an exceptional fit that can be easily altered during the round.
Offering outstanding levels of 'Sports' performance, FJ Sport remains as popular choice as ever amongst the game's most dynamic players, including brand loyalists Adam Scott and Matteo Manassero. For 2013, the shoe features a completely new advanced outsole technology that incorporates a lightweight moulded EVA midsole and TPU outsole for soft underfoot cushioning with firm platform stability. An additional Forefoot FlexZone generates outstanding flexibility and optimum traction. A fresh new Sports Upper pattern further enhances the overall athletic appeal of a shoe that is available in five contemporary colours as well as being on offer with the innovative BOA L4 Closure System.
Whether it is the all-round excellence of the FJ ICON(TM) , the Xtreme Platform Stability of the XPS-1(TM) , the reliability and consistent performance of DryJoys Tour(TM) , the sports performance of the FJ Sport(TM) or the multi-functional Contour Casual, FootJoy remains the overwhelming favourite for golfers of all abilities around the world.
FootJoy®. The #1 Shoe and Glove in Golf
For more information on all FootJoy please visit www.FootJoy.co.uk
Twitter: @FootJoyEurope
Facebook: www.facebook.com/footjoy
Further information is available from James Lovett at the Professional Sports Group on 01276 858930 (e-mail jamesl@profsports.com)
