Donnerstag, 19. Januar 2017


  • Pressemitteilung BoxID 155063

Number of the region's fans goes through the roof

As Austria's first holiday destination, Zell am See-Kaprun unites 10,000 fans on Facebook

(lifePR) (Zell am See, ) Facebook is the largest social network on the Internet and Zell am See-Kaprun is the Austrian holiday destination with the largest number of followers on said network. Last Sunday, the region's Facebook fan page registered member number 10,000. This makes Zell am See-Kaprun the first Austrian tourist destination to exceeded a five-digit number of fans.

For Rainer Edlinger, head of the field 'New Media' in the marketing department of Zell am See-Kaprun, this is a clear indication for a well-wrought and consequently applied social media strategy. 'To get and stay in direct contact with old and new guests is extremely important for all of us working in the tourism industry. For this reason we use the Internet intensively to cultivate and consolidate this contact.' Facebook is an essential component for maintaining a close relationship to target groups. And so are Twitter and the region's weblog.

On the occasion of exceeding the magic number of 10,000 fans, the region has decided to raffle an action weekend for two among all followers. The lucky winner of the trip to Zell am See-Kaprun is Stefan Wonnerth. He can look forward to a tandem flight with a paraglider and a guided tour to the summit of Kitzsteinhorn. The winners can even stay overnight at one of the typically Austrian Alpine huts. The other nights will be spent in a star-winning hotel.

For more information on the social media offers of the holiday destination Zell am See-Kaprun please visit presse.zellamseekaprun.com on the Internet.

Zell am See-Kaprun Tourismus GmbH

The holiday region of Zell am See-Kaprun with its 14,000 beds and two million overnight stays per year is one of the most important holiday destinations in Austria. The beautiful flora and fauna in the Alpine panorama and Lake Zell guarantee relaxation and wellbeing.Golfing, hiking, and bathing are at the focus for the summer time programme, but visitors can choose from more than 40 other activities as well. During the cold season, fun on skis and boards make sure that there is no dull moment. Skiers can comfortably reach the 138 kilometres of slopes covered with powder snow by one of the 54 lifts. Snowboarders enjoy the perfect conditions of the Snowpark on the 2,600-metre-high glacier plateau. Even in the summer you can swish down the slopes here. And familyfriendliness is a top priority in Zell am See and Kaprun. For this reason, the region has already received various awards.

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