Freitag, 01. Juli 2016


  • Pressemitteilung BoxID 498332

Sony and streetfootballworld donate 25 portable football stadiums to benefit 30,000 children in community projects across Latin America

(lifePR) (Rio de Janeiro, ) The Street Football Stadiums will serve as safe and inclusive environments for young people to play, and will help community organisations effectively implement educational programmes for children in remote and disadvantaged communities. The project will run for one year and is estimated to benefit a total of 30,000 children in eight countries across Latin America.

As a social legacy commitment to the 2014 FIFA World Cup™, Sony and streetfootballworld jointly presented the Street Football Stadium Project in Rio de Janeiro. The project will provide 19 community organisations in Argentina, Brazil, Ecuador, Chile, Costa Rica, Colombia, Mexico and Peru with portable, mini football pitches, which will allow them to run educational workshops for young people in disadvantaged areas. The workshops use football as a way to engage young people and work with them to address issues such as violence prevention, gender equality and active citizenship.

"It is a great pleasure for Sony to deliver these Street Football Stadiums and educational workshops in partnership with streetfootballworld to the children of Brazil and other Latin American countries. We hope this project will leave a lasting social legacy among the local communities, enabling children to build on their dreams and contributing to their future success," stated Shiro Kambe, Corporate Executive Officer and Executive Vice President, Sony Corporation.

The event took place at the Football for Equality Plaza, streetfootballworld's main venue in Rio de Janeiro during the World Cup™, open until July 20th. Three stadiums have already been in use at the venue since June 5th, with more than 2,000 kids participating in educational football workshops. The project acknowledges the right of children to play sports in a safe and inclusive environment, which is officially stated in the United Nations Convention on the Rights of the Child.

Sony Corporate Executive Officer and Executive Vice President, Shiro Kambe, was joined by streetfootballworld Founder and CEO, Jürgen Griesbeck, at the event to symbolically present the first Street Football Stadium to Brazilian 1994 World Champion, Raí Souza Vieira de Oliveira. Oliveira is the founder of Gol de Letra, one of the benefitting community organisations in Brazil. Also present at the event to show his support for the project was Sony Fan Ambassador, Sergio Echigo, the legendary Japanese Brazilian footballer who invented what is now popularly known as 'elastico' dribbling.

"We are thrilled to continue our work with Sony in building a strong social legacy around the World Cup™," said Griesbeck. "Football is the most powerful tool that we have to address social issues. By combining football's universal appeal with Sony's unique strengths, we will be able to empower even more young people around the world, change their lives and transform their communities."

The Street Football Stadium Project is part of Sony's corporate social responsibility programme, Dream Goal 2014 and uses funds from Sony Group companies and monetary donations from customers and employees. Using the funds, Sony will continue to support the project for a period of one year after the World Cup™. A call for designs and drawings to decorate the panels of the stadiums on Sony's football portal site "One Stadium" has attracted over 3.500 submissions from around the world. The remaining 21 stadiums will be painted with these artworks and are schedules to be delivered to the receiving NGO's this September.

About Sony Corporation

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $75 billion for the past fiscal year, which ended March 31, 2014. Visit the Sony Global website: www.sony.net

Über streetfootballworld gGmbH

streetfootballworld is the world's leading network in the field of social change through football. We unite close to 100 organisations from over 60 countries that use football to engage young people, teach them important life skills and create opportunities for a brighter future. By connecting these organisations to partners from the realms of sport, business, politics and philanthropy, we bring global support to local initiatives. For more information, please visit: www.streetfootballworld.org

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